We are Wirral's largest social landlord with houses, bungalows, apartments, supported housing and extra care accommodation for you to make your home. We also offer garage space and shops/offices to rent across Wirral, Halton and Cheshire.
Our properties includes modern, energy-efficient accommodation with secure tenancies, no deposits, and lower rent than you would pay in the private sector.
How to Apply
Find out how to apply for one of Magenta Living's properties
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Understanding your tenure options
As an affordable housing provider, we offer a range of tenure options to meet different needs and circumstances. Below is an explanation of the main types of affordable homes you may see advertised by us, including what they mean and who they're usually suitable for.
Everyone's situation is different. Availability, eligibility and exact terms can vary depending on the home and local demand. If you're unsure which option is right for you, please contact us and our team will help explain what's available and guide you through your choices.
Social Rent homes are designed to be genuinely affordable for people on low incomes or those in housing need.
Rents are set using a government approved formula that takes account of local income levels, property values and home size. Because of this, social rents are usually much lower than private rented homes in the same area and are intended to remain affordable over the long term.
Social Rent homes are typically allocated through the local council's housing register, based on housing need. Tenancies are usually long term , offering stability and security.
Social Rent may be suitable if you:
Are on a low income
Have a recognised housing need
Are looking for a secure, long-term home
Affordable Rent homes are offered at a lower cost than private renting, but are usually higher than Social Rent.
Rents can be set at up to 80% of the local market rent, including any service charges, in line with government guidance. Like Social Rent, these homes are usually allocated through the local authority, based on eligibility and housing need.
Affordable Rent may be suitable if you:
Are unable to afford private rent
Do not qualify for Social Rent
Are looking for a more affordable rented option
Shared Ownership is a part buy , part rent option that helps people get onto the housing ladder.
You buy a share of your home (usually between 10% and 75%) and pay rent on the remaining share, which is owned by the housing association. Because you're only buying part of the home, the deposit and mortgage needed are smaller than buying outright.
Over time, you can usually buy more shares in your home through a process called staircasing . As your share increases, the rent you pay reduces. Shared Ownership homes are normally leasehold properties.
Shared Ownership may be suitable if you:
Want to buy a home but can't afford to buy outright
Have a regular income and some savings
Are a first time buyer or looking to buy again
Rent to Buy helps people save for a deposit while living in a new home.
Homes are rented at around 20% below the local market rent for a fixed period, usually up to five years. The reduced rent is designed to help you save money towards buying a home in the future.
At the end of the rental period, you may have the option to buy the home outright or through Shared Ownership, depending on your circumstances and the scheme offered.
Rent to Buy may be suitable if you:
Are working and want to buy a home in the future
Are finding it difficult to save for a deposit while renting
Want a stepping stone between renting and home ownership
Local Letting Plans
Local Lettings Plans are agreed between Magenta and the Local Authority to allocate homes in a way that best meets the needs of local communities and the people who live in them. The plans allow a more tailored approach to letting homes in certain areas, helping us build safe, balanced, and sustainable communities.
Why we have them
To create balanced communities - aiming to make sure communities include a mix of different households. This helps to support thriving and successful communities.
To respond to specific local issues - in some cases, they are used to deal with challenges in a particular area - for example, where there have been high levels of anti social behaviour or a strong need for affordable homes.
To support people who may need extra help and can help to prioritise certain groups who may benefit from additional support or who need homes suited to their circumstances and who may need help to sustain their tenancy.
How This May Affect You
If a home is being advertised under a Local Lettings Plan, it will clearly state this in the provided information and will explain, who is eligible, any criteria that applies and why the policy is being used in that area. We currently have local lettings plans for Three Sails Point and Woodchurch.
How we allocate homes
As a registered provider, we work closely with the Local Authority, who are responsible for assessing each applicant's housing needs. You'll start by completing an application with them and providing any evidence or supporting information they ask for.
The Local Authority will then review your circumstances and place you in the band that best reflects your level of need. Once this is done, you can apply for any of our available properties through their choice based lettings system.
We then receive a shortlist of applicants for each home and work through it in order. This helps make sure the process is fair, transparent and consistent for everyone.
If you'd like to find out more about how we allocate properties, please read our policy.
