Downloadable Version

Public Privacy Notice

Public Privacy Notice

Magenta Living is a Housing Association registered with the Information Commissioner’s Office (ICO) as a Data Controller. This means we are responsible for deciding how your personal information is collected, used, and protected.

Our ICO registration number is Z9137302.

We are committed to protecting and respecting your privacy. Any personal information we hold about you is kept safe, secure, and confidential, and is used only in accordance with UK data protection laws. These include the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, the Data (Use and Access) Act 2025 (DUAA), and the Privacy and Electronic Communications Regulations (PECR).

This privacy notice tells you what to expect when Magenta Living collects personal information about you online or via the telephone.

Our Contact Details for Data Protection

Data Protection Officer
Magenta Living
Partnership Building
Hamilton Street
Birkenhead
CH41 5AA
Tel: 0808 100 9596
Email: dataprotectionofficer@magentaliving.org.uk

How do we collect your data?

  • We collect and process data when you:

  • Visit our websites, including when cookies are used

  • Use features on our websites, such as completing online forms or submitting enquiries, complaints, or requests

  • Apply for a role with us using our online recruitment system (Jobtrain)

  • Take part in our charitable activities, promotions, gifts, or competitions

  • Are involved in or report an accident or incident

Visitors to our website

When someone visits: www.magentaliving.org.uk, we collect standard internet log information and details of visitor behaviour patterns. We do this to find out things such as the number of visitors to the various parts of the site. We collect this information in a way which does not identify anyone. We do not make any attempt to find out the identities of those visiting.

We will not associate any data gathered from this site with any personal information from another source. If we do want to collect personal information through our website, we will be up front about this. We will make it clear when we collect personal information and will explain what we intend to do with it.

Complaints: This normally contains the identity of the complainant and any other individuals involved in the complaint and we will use the information to investigate and respond to the complaint in line with our legal and/or contractual obligations.

Account management: We will use the information provided to assist you in the management and administration of your property and any services you receive from us.

Surveys and Competitions: Site users may choose to provide their personal data to take part in surveys or competitions run by Magenta Living. Information provided will only be used to administer the activity, and you will be provided with more information about the use of any data before you take part. We may anonymise data from surveys and competitions for analysis and reporting purposes, but you will not be identifiable from such data.

Employment applications: Site users may provide their personal information for the purpose of applying for employment within Magenta Living. Information provided will only be used to administer the application.

What Data do we collect and how will we use it?

If you request a service from Magenta Living, we may retain your information to deliver that service effectively. We also use information about our website users to improve our services. Below are the types of information we collect:Information you give us:

You can report antisocial behaviour or request a repair via the Magenta Living website, along with other general feedback options through online forms.

Reports of antisocial behaviour and repairs are sent to Magenta Living by email and handled by the relevant staff. Comments or complaints are only stored in the tenant database if necessary.

Cookies: Like most websites, we use cookies to make sure our website works properly and to help improve your experience. Cookies are small text files that are added to your device when you visit our site.

You can find out more about the cookies we use, and how to manage your preferences, in our Cookie Policy, which is available on our website.

People who make a complaint to us

When a complaint is submitted online, we create a record on our internal database including the complainant’s details and any others involved.

We only use this information to process the complaint and monitor service quality. We may publish complaint statistics, but these will not identify individuals.

Similarly, for enquiries, we use the information provided to respond and address any follow-up issues, as well as to monitor our service.We have a legitimate interest to investigate, respond to and manage any complaints we have received.

People who use Magenta Living services

If you request a service from Magenta Living, it is necessary for us to retain certain information about you. This enables us to deliver the service you have requested effectively and efficiently.Magenta Living customers can find out more about how their information is used by reading the Customer Privacy Notice available here: Privacy | Magenta Living.

Job applicants, current and former Magenta Living employees

When individuals apply to work at Magenta Living, we will only use the information supplied to us to process the application and to monitor recruitment statistics. Where we need to disclose information to a third party, for example, to take up a reference, we will not do so without informing the individual beforehand unless the disclosure is required by law.

We keep personal information about unsuccessful candidates for 7 months after the recruitment process ends, then securely delete it. We may retain anonymised data for recruitment analysis, but individuals cannot be identified.

Our legal basis for processing this information is to assess an application and where relevant, take steps towards an employment contract.

Once a person has taken employment with Magenta Living, we will provide them with a copy of our Employee Privacy Notice.

Does Magenta Living share the information it receives?

Information about our site users is an important part of our business, and we do not sell it to others. We share website user information only within Magenta Living to ensure the relevant people are dealing with specific issue(s) raised.

Where necessary, we will obtain your explicit consent to share your personal data with third parties. However, there may be some instances where we have a legal or contractual obligation to share, and we will ensure this is done so both proportionally and securely.

We do not give anyone else access to your information in return for payment for their marketing or commercial purposes.

Web Browsers

Web browsers such as Google Chrome, Internet Explorer and Mozilla Firefox may store information on websites you have visited, files you have downloaded or accessed and login information for services that you use.

Magenta Living do not access any information from your browser relating to any service, website or account other than those managed by Magenta Living

We only access limited information where needed to operate our own websites and online services. This may include cookies and account details related to Magenta Living services. We only use this information where necessary to provide our services.

How do we store your Data?

We will keep your data in line with our data retention schedule which sets out how long we keep different types of information for. All personal information is stored in the UK and does not leave the UK.

The Data Retention Schedule is available on request by contacting our Data Protection Officer. (Please see ‘Contact us section’)

What are your data protection rights?

You have several rights under data protection law that help you stay in control of your personal information, and we want to make sure you are fully aware of these rights. These rights apply in different circumstances, and some may be limited where the law requires us to keep or protect certain information.

If you would like to exercise any of them or need further information, please contact us by email at contactus@magentaliving.org.uk or using the details provided in the How to contact us section. Further details are set out below:

1. The right to access your information

You have the right to request a copy of the personal information we hold about you. This is known as a Data Subject Access Request and helps you understand what information we hold and how we use it. This right may be restricted in certain situations, for example where the information relates to another individual or an ongoing police investigation.

2. The right to withdraw consent

Where we rely on your consent to use your personal information, you have the right to withdraw that consent at any time, this right is absolute where consent is the chosen lawful basis. Withdrawing consent does not make any previous use of your information unlawful. Requests should be made to our Data Protection Officer (DPO), who will review the request and confirm what will happen next.

3. The right to correct inaccurate information

You have the right to ask us to correct or update any personal information we hold about you if it is inaccurate or incomplete. We will make these changes as soon as possible once we receive the correct information.

4. The right to have your information erased

In certain circumstances, you can request that we delete personal information we hold about you. This right does not apply where we are required by law to keep the information, such as for legal, regulatory, or tenancy management purposes.

5. The right to restrict how your information is used

In some situations, you have the right to ask us to restrict the use of your personal information. This means we will store the information but temporarily stop using it, for example while accuracy is checked or a concern is being reviewed.

6. The right to data portability

Where applicable, you can ask us to provide the personal information you gave us in a clear, easy-to-use electronic format. You may also ask us to send it to another organisation of your choice. This right applies only to information processed by consent or as part of a contract.

7. The right to object to direct marketing

You have the right to object at any time to the use of your personal information for direct marketing purposes, including any profiling linked to marketing. If you do so, we will stop immediately.

8. Rights relating to automated decision-making and profiling

Magenta Living does not make decisions about you based solely on automated processing that produce legal or similarly significant effects. Important decisions about your tenancy or services are not made by computers alone.

For more information about any of your rights, or to exercise them, please contact us using the details in the How to contact us section or speak to our Data Protection Officer. You can also find guidance on data protection rights on the Information Commissioner’s Office (ICO) website.

Links to other websites external to Magenta Living.

Our website contains links to other organisations. Our privacy notice applies only to our website; therefore, we encourage you to read the privacy notices on the other websites you visit.

Changes to this privacy notice

We keep our privacy notice under regular review. This privacy notice was last updated April 2024.

How to contact us

Requests for information about our privacy policy can be made to our Contact Centre on 0808 100 9596, Emailed to the Data Protection Officer via the email dataprotectionofficer@magentaliving.org.uk or by calling into the Magenta Living’s Birkenhead Office or in writing to:

Data Protection Officer
Magenta Living Partnership
Building Hamilton Street
Birkenhead
Wirral
CH41 5AA

Your Right to Complain.

You have the right to complain about how your personal data is being used by Magenta Living or any of the companies processing your data on its behalf. We take any concerns about the collection and use of personal information seriously. If you believe our use of information is unfair, misleading, or inappropriate, we encourage you to raise this with us. Examples of circumstances in which you may complain include, but are not limited to, if you:

  • are unhappy with our response to a subject access request (SAR), or other rights request you may have submitted;

  • have been impacted by a suspected data breach; or

  • are unhappy about the way we’ve used your personal information (eg where we’ve stored it, how long we’ve kept it for, or its accuracy).

How to Make a Complaint

You can make a data protection complaint using the details provided in our ‘Contact Us’ section. We will investigate all complaints, acknowledge them within 30 days, and respond without undue delay.

If you are unhappy with how your personal data has been used, you can complain via:

  • Our online feedback form here

  • Phone: 0808 100 9596

  • Email: yourvoice@magentaliving.org.uk

  • Post: Partnership Building, 45 Hamilton Street, Birkenhead, CH41 5AA

  • In person at our Customer Hub

  • We will investigate your complaint, update you and provide a clear written response

You also have the right to make a complaint to the Information Commissioner’s Office (ICO).You can use the contact details below.

ICO
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF

Tel: 0303 123 1113
Email: casework@ico.org.uk
Website: www.ico.org.uk

Last updated: June 2026

Downloadable Version

Customer Privacy Notice

About Us and How We Use Your Information

Magenta Living is a Housing Association registered with the Information Commissioner’s Office (ICO) as a Data Controller. This means we are responsible for deciding how your personal information is collected, used, and protected.

Our ICO registration number is Z9137302.

We are committed to protecting and respecting your privacy. Any personal information we hold about you is kept safe, secure, and confidential, and is used only in accordance with UK data protection laws. These include the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, the Data (Use and Access) Act 2025, and the Privacy and Electronic Communications Regulations (PECR).

This notice explains how we collect, use, store, and share your personal information, your rights in relation to that information, and how we meet our transparency obligations under the DUAA, where applicable.

Our Contact Details For Data Protection

Data Protection Officer
Magenta Living
Partnership Building
Hamilton Street
Birkenhead
CH41 5AA

Tel: 0808 100 9596
Email: dataprotectionofficer@magentaliving.org.uk

What this Privacy Notice explains:

  • How we store and protect your information

  • Our lawful bases for using your information

  • Our Legitimate Interests and what they mean

  • What information we collect

  • When and how we collect it

  • How we use your information

  • Who we may share it with

  • Your data protection rights

  • How to contact us or make a complaint

How we store and protect your information

This Privacy Notice explains what you can expect when Magenta Living collects, uses, and stores your personal information. It applies to information we hold about tenants, leaseholders, service users, contractors, and suppliers.

Most personal information is stored on our secure computer systems. In some situations, we also keep paper records. Regardless of the format, all information is protected by appropriate technical and organisational security measures to keep it safe, secure, and confidential.

Magenta Living’s main computer data centre is located at our head office, Partnership Building.

Any computer systems used outside our offices, including those owned or managed by approved suppliers, are required to meet our security standards and are suitably protected.

If we transfer personal information outside the UK, we ensure that appropriate safeguards are in place, such as adequacy regulations or the International Data Transfer Agreement (IDTA), to protect your data.

We keep personal information only for as long as it is necessary for the purposes for which it was collected. This is set out in our Data Retention Schedule, which defines how long different types of information are kept. For example, tenancy records are usually retained for a specified period after a tenancy ends to meet legal and regulatory requirements, in this case it will be 6 years after a tenancy ends.

You can request a copy of our Data Retention Schedule by contacting our Data Protection Officer

(see the contact details above or in the “Contact us” section).

Our Lawful Basis for Processing Your Personal Information

We only collect and use your personal information when we have a valid lawful basis to do so

under the UK General Data Protection Regulation (UK GDPR). Depending on the circumstances, this may include one or more of the following:

Contract

We process your personal data where it is necessary to enter into, manage, and deliver the tenancy, agreement, or services you have with Magenta Living.

Legal Obligation

We process personal data to meet our legal and regulatory responsibilities, including compliance with housing law, health and safety legislation, and requirements set by our regulators.

Legitimate Interests

We may process personal data where it is necessary for our legitimate interests as a social housing provider, such as running our services safely and effectively. We ensure that these interests do not override your rights and freedoms.

Consent

In some situations, we rely on your consent to collect or use certain types of personal information. Where we do this, you have the right to withdraw your consent at any time.

Our Legitimate Interests

We may sometimes use your personal information where it is necessary for Magenta’s legitimate business interests. When we rely on this lawful basis, we carefully consider the impact on you and make sure our use of your information is reasonable, proportionate, and in line with your expectations. We also put appropriate safeguards in place and will explain our legitimate interests where relevant.

Our legitimate interests include:

  • Keeping our offices, estates, and sites safe and secure, including the use of CCTV

  • Handling, investigating, and learning from complaints, accidents, and incidents

  • Preventing incidents from happening again

  • Making sure you are billed correctly for Council Tax and utilities while you are a tenant

  • Planning, improving, and personalising the services we provide to better meet tenants’ needs

  • Sending official communications

  • Ensuring fair, equal, and accessible access to our services for everyone

  • Recording and managing threatening or abusive behaviour

  • Updating, verifying, or appending information using data from trusted external sources where appropriate

We only rely on legitimate interests where we believe these activities are necessary for our organisation to operate effectively and where your rights and interests are not overridden.

What Personal Information We Collect and How We Collect It

We collect personal information about you at different stages of your relationship with Magenta Living. This includes when you:

  • Apply for a tenancy

  • Request or receive our services

  • Provide documents or information during your tenancy

  • Respond to surveys or provide feedback

  • Contact us by phone, email, online forms, your online account (such as MyMagenta), social media, or via our website

You can find further details about how we use information collected online in our Public Privacy

Notice: https://www.magentaliving.org.uk/privacy

We may also receive personal information from third parties where necessary. These can include local authorities, the police and emergency services, support agencies, and previous landlords.

Information We May Collect

The personal information we collect during the lifecycle of your tenancy or service use may include:

  • Your name, address, and contact details (for use by Magenta Living and, where appropriate, our suppliers and partners)

  • Information relating to the management and conduct of your tenancy, including reports of anti-social behaviour

  • Financial information, such as income details, housing benefit information, bank details, guarantor details, and details of any credit checks carried out

  • References about you, for example from a previous landlord

  • Information about your home, including details provided when applying for shared ownership

For housing management and service delivery purposes, we may also collect:

  • Information about your housing needs to ensure your home and services are suitable for you

  • Bank details and Direct Debit information for payment of rent or service charges (we do not store card details where payments are made by debit or credit card)

  • Benefit and council tax information to help verify your circumstances

  • Details relating to repairs and maintenance of your home

  • Information you provide to your usual Magenta Living contact

  • Feedback from our contractors following appointments

  • Voice recordings, video recordings, or CCTV were used for safety, crime prevention, and service quality purposes

Where necessary, we may collect limited information about children living in your household, for example to support safeguarding, service delivery, or tenancy management. This information is subject to additional security controls.

Providing Information

Some personal information is required by law or is necessary for us to enter into or manage a tenancy or provide certain services. If you do not provide information that is mandatory, we may be unable to offer parts of our services or proceed with a tenancy. Where information is optional, we will make this clear.

Special Category Data

We may also need to process special category data concerning you, which is personal data that is more sensitive and therefore, needs additional protection.

This may include information about your:

  • Racial or ethnic origin

  • Religious or philosophical beliefs

  • Political opinions

  • Trade union membership

  • Health

  • Sex life or sexual orientation

  • Genetic data

  • Biometric data (where used for identification purposes)

We will only process special category data where we have a valid lawful condition to do so.

These may include:

  • Your explicit consent

  • Compliance with our obligations under employment, social security, or social protection law

  • Protecting your vital interests, or those of another person (for example, in lifeordeath situations)

  • The establishment, exercise, or defence of legal claims

  • Reasons of substantial public interest, where permitted by law

  • Health or social care purposes, or public health, where there is a legal basis

  • Archiving, research, or statistical purposes, where permitted by law

  • Where the information has been made public by you

We may also process certain special category data for equal opportunities and equality monitoring purposes. This may include information about you (and, where relevant, members of your household) relating to:

  • Ethnicity

  • Gender

  • Sexual orientation

  • Disability

  • Religion or belief

Where we process this information, the same lawful conditions for special category data will apply, and appropriate safeguards will always be in place.

How We Use Your Personal Information

We use your personal information to help us deliver our services effectively and manage our relationship with you. This includes using your information to:

  • Assess applications and check eligibility

  • Provide, manage, and support your tenancy or other services

  • Monitor compliance with tenancy terms or service agreements

  • Carry out consultations that may affect your home or tenancy

  • Confirm responsibility for charges such as Council Tax and utilities

  • Support household members who have specific needs

  • Carry out repairs, maintenance, inspections, and safety checks

  • Communicate with you about your tenancy, services, or enquiries

  • Handle complaints, feedback, and other customer service matters

  • Support equality, diversity, and community engagement

  • Recover unpaid charges or debts where necessary

  • Run surveys and research to help improve our services

  • Provide information about services, events, or opportunities that may be relevant to you

Unless we tell you otherwise, we will only collect and use your personal information for these purposes. If we need to use your information for a different reason, we will explain what the purpose is, the lawful basis we are relying on, and whether the information will be shared.

Contractors and Suppliers

If you work with us as a contractor or supplier, we may collect relevant information from you in line with our contracts or informationsharing agreements. This can include names and qualification details of staff.

We use this information to ensure you can deliver services to our tenants on behalf of Magenta Living. Information is held securely by our Procurement Team and, where necessary, by relevant teams or departments.

Fraud Detection and Prevention

Any personal information you provide may be used to help prevent and detect fraud. This applies to information shared through our website, the Customer Portal (MyMagenta), or any other way you provide information to us.

We may use this data for data matching and further investigation, which involves comparing the information we hold with data held by third parties, solely for fraud prevention and detection.

Where we suspect fraud, we may carry out further checks with organisations such as the Land Registry, banks, schools, or utility companies.

When using personal data for fraud detection and investigation, our lawful basis is compliance with our legal obligations to prevent, investigate, and assist with suspected fraud.

Who We Share Your Personal Data With

Normally, only Magenta Living staff can access your personal information. However, where necessary, we may share your information – including information about people you live with – with trusted organisations to help us provide services or meet legal and regulatory obligations.

We may share your information with:

  • Contractors, suppliers, consultants, agency staff, and partners who deliver services on our behalf

  • Repairs, maintenance, and improvement contractors

  • Consultation, research, and survey companies

  • NHS Occupational Therapists for assessments

  • IT service providers and outofhours call handling services

  • Banks and payment providers for secure payments

  • Mailing companies for newsletters and service information

  • Support and training organisations where we make a referral (with your agreement where required)

  • Other housing providers and lettings services

  • Utility companies and local authorities for billing and account verification

  • Emergency services, including the Police, Fire Service, and health professionals

  • Local Authorities, Safeguarding Boards, regulators, and government bodies

  • Professional advisers such as legal or financial specialists

  • Magenta Living staff, the Tenant Complaint Panel, MPs, Councillors, and the Housing Ombudsman

  • Debt collection partners where money is owed

We may also share information where necessary for safeguarding, crime prevention, risk assessments, complaint handling, or incident investigations.

Debt Recovery

If you owe money to Magenta Living, we may share your information with carefully selected debt recovery partners so they can contact you, discuss repayment options, and recover outstanding amounts. These organisations must keep your information secure and only use it for this purpose.

International Transfers

We do not routinely transfer your personal information outside the UK. Any transfers outside of the UK will comply with the UK GDPR including:

  • Sharing to a destination granted an adequacy decision; or

  • Implementing an appropriate safeguard to facilitate for the transfer and undertaking a risk assessment on the destination country.

How We Share Your Information

  • Minimum data – we only share the information needed for another organisation to carry out their role.

  • Authorised representatives only – we will only share information with someone acting for you where you have given permission or they hold a formal authority, such as Power of Attorney. We may need to verify identity first.

  • No selling of data – we never sell your personal information or share it for marketing or commercial gain.

  • Legal requirements – we may share information where required by law, including with courts, the Police, or regulators (such as the Regulator of Social Housing). Some information held by public bodies may be subject to the Freedom of Information Act.

Information You May Choose to Provide

You may choose to provide information such as:

  • Details of trusted friends, relatives, or representatives who can contact us on your behalf

  • Details of anyone with Power of Attorney or other formal authority

  • Contact details for surveys, newsletters, or service updates

  • Consent for your name, image, or story to be used in communications or promotional materials

  • Information about complaints, incidents, or feedback about our services

Your Data Protection Rights

You have several rights under data protection law that help you stay in control of your personal information, and we want to make sure you are fully aware of these rights. These rights apply in different circumstances, and some may be limited where the law requires us to keep or protect certain information.

If you would like to exercise any of them or need further information, please contact us by email at contactus@magentaliving.org.uk or using the details provided in the How to contact us section. Further details are set out below:

1. The right to access your information

You have the right to request a copy of the personal information we hold about you. This is known as a Data Subject Access Request and helps you understand what information we hold and how we use it. This right may be restricted in certain situations, for example where the information relates to another individual or an ongoing police investigation.

2. The right to withdraw consent

Where we rely on your consent to use your personal information, you have the right to withdraw that consent at any time, this right is absolute where consent is the chosen lawful basis. Withdrawing consent does not make any previous use of your information unlawful. Requests should be made to our Data Protection Officer (DPO), who will review the request and confirm what will happen next.

3. The right to correct inaccurate information

You have the right to ask us to correct or update any personal information we hold about you if it is inaccurate or incomplete. We will make these changes as soon as possible once we receive the correct information.

4. The right to have your information erasedIn certain circumstances, you can request that we delete personal information we hold about you. This right does not apply where we are required by law to keep the information, such as for legal, regulatory, or tenancy management purposes.

5. The right to restrict how your information is used

In some situations, you have the right to ask us to restrict the use of your personal information. This means we will store the information but temporarily stop using it, for example while accuracy is checked or a concern is being reviewed.

6. The right to data portability

Where applicable, you can ask us to provide the personal information you gave us in a clear, easy-to-use electronic format. You may also ask us to send it to another organisation of your choice. This right applies only to information processed by consent or as part of a contract.

7. The right to object to direct marketing

You have the right to object at any time to the use of your personal information for direct marketing purposes, including any profiling linked to marketing. If you do so, we will stop immediately.

8. Rights relating to automated decision-making and profiling

Magenta Living does not make decisions about you based solely on automated processing that produce legal or similarly significant effects. Important decisions about your tenancy or services are not made by computers alone.

For more information about any of your rights, or to exercise them, please contact us using the

details in the How to contact us section or speak to our Data Protection Officer. You can also find

guidance on data protection rights on the Information Commissioner’s Office (ICO) website.How

we use Artificial Intelligence (AI)

Magenta Living may use simple Artificial Intelligence (AI) tools to support our work and improve our services. These tools help us work more efficiently and maintain service quality. For example, AI may be used to help us:

  • organise and manage information

  • identify patterns, such as repeated repair issues

  • check information for errors or inconsistencies

  • support our customer service teams

AI is not used to make decisions about your tenancy, your legal rights, or your household. Any decision that affects you is always reviewed and made by a member of staff.

You can ask us at any time:

  • how a decision involving AI support was made

  • to have a person review a matter instead of an automated tool being used

We use AI responsibly and in line with data protection law, ensuring its use is fair, safe, and transparent.

Data Accuracy (Data Augmentation)

Magenta Living uses trusted data augmentation services to help ensure the personal information we hold is accurate, complete, and up to date, in line with our legal obligations under data protection law.

These services may include:

  • Royal Mail Postal Address File (PAF) – to check and update address details, including redirected addresses

  • BT Operator Services Information System (OSIS) – to help ensure telephone number accuracy and completeness

These checks help us maintain accurate records and support effective communication with you.

Social Media

Magenta Living is not responsible for any actions taken in response to breaches of our policies. The actions set out in this notice are not exhaustive, and we may take any other reasonable steps we consider appropriate.

If you post or contribute to Magenta Living’s social media channels, we may take steps to protect our customers, colleagues, and communities. This may include:

  • Removing or editing posts or materials you upload

  • Temporarily limiting or permanently withdrawing your access to our social media channels

These actions may be taken where content is inappropriate, breaches our policies, or causes concern for the safety or wellbeing of others.

Changes to this Privacy Notice

We review this notice regularly and update it when needed. The latest version will always be available where you normally view it.

Subsidiary Companies

Magenta Living has subsidiaries that are also Data Controllers, including:

  • Bamboo Estates LLP

How to Contact Us
Phone: 0808 100 9596
Email: dataprotectionofficer@magentaliving.org.uk

Post:
Data Protection Officer
Magenta Living
Partnership BuildingHamilton Street
Birkenhead
CH41 5AA

How to Make a Complaint

We take any concerns about the collection and use of personal information seriously. If you believe our use of information is unfair, misleading, or inappropriate, we encourage you to raise this with us. You have the right to make a complaint using the details provided in our ‘Contact Us’ section. We will investigate all complaints, acknowledge them within 30 days, and respond without undue delay.

If you are unhappy with how your personal data has been used, you can complain via:

  • Our online feedback form Feedback - comment, compliment or complain about the services we provide

  • Phone: 0808 100 9596

  • Email: yourvoice@magentaliving.org.uk

  • Post: Partnership Building, 45 Hamilton Street, Birkenhead, CH41 5AA

  • In person at our Customer Hub

We will investigate your complaint, update you and provide a clear written response. You also have the right to make a complaint to the Information Commissioner’s Office (ICO). You can use the contact details below.

ICO
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF
Tel: 0303 123 1113
Email: casework@ico.org.uk

What are cookies? 

Cookies are text files placed on your computer to collect standard Internet log information and visitor behavior information. When you visit our websites, we may collect information from you automatically through cookies or similar technology. 


Our Cookie policy

Please note that cookies can't harm your computer and the cookies we use do not hold any personally identifiable data unless you provide your permission. Whilst some cookies are necessary, others allow us to enhance your experience, personalise content and advertisements (across your devices), and provide insights into how our website is being used. Our privacy notice has more information on what personal information we collect about you and how we use that information. You can read it here [Insert link]


Types of Cookies & How they are used.

There are many different cookies that are used across our website.  Each individual cookie serves a different function, but they can be broadly grouped together into necessary cookies and analytical cookies.

  • Necessary cookies:

These are essential for the proper functioning of our website. They are always turned on and cannot be turned off. They are used for keeping you signed in, allowing you to enter data into forms on our website and capturing your consent.

  • Analytical cookies

These are non-essential cookies.  We require your consent to process them.   You can withdraw your consent at any time by unticking the analytical cookies button in the cookie banner.  The purpose of these cookies includes;

  • Capturing cross-site advertisement information for sites we link to such as YouTube.

  • Displaying 3rd party dynamic/ feature rich content on our website via embedded links, videos, presentations or audio content,

  • Sharing content from our site on social media and other platforms from any device. 

  • Enhancing your experience on our site by remembering your preferences for things like video and audio content (volume/window size etc.)

  • They also contain information such as your language preference, your browser choice, which items on our website you interact with and how long you stay on our site for.  


Cookie settings

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You can set your browser not to accept cookies, to reject specific cookies or to store cookies for a limited amount of time (for example a single session). The websites allaboutcookies.org & cookiesandyou.com provide information on how to remove cookies from your browser.


Links to other websites   

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