Wirral’s largest affordable housing provider Magenta Living, and construction and development specialist Seddon have started on site at Whitfield Street, Tranmere, marking their third development delivered in partnership by the two organisations.
The development will deliver 12 all-electric, three-bedroom homes while keeping rent costs down and, help to alleviate the significant stress on local housing demand.
Built on an unused brownfield site previously leased to the NHS as a car park, the development will transform the vacant plot into a thriving community of high-quality, spacious housing.
The homes will combine quality construction and modern design with energy-efficient features, helping customers keep their homes warm and manage their energy bills, while supporting a more sustainable future.
Paul McGrady, Chief Financial Officer at Magenta Living, said: "With significant demand for affordable housing across Wirral, developments like Whitfield Street are an important part of our commitment to providing more local families with a place to call home.
"By bringing this previously unused site back into use, we're providing 12 family homes and taking another step towards our ambition of building 1,300 new homes by 2030."
Richard Sterling, Development and Decarbonisation Director at Seddon, said: "Making better use of brownfield land has an important role to play in addressing housing demand. Developments like Whitfield Street demonstrate how smaller sites can contribute to the delivery of affordable homes while bringing unused land back into use.
"For the families who will call these properties home, the scheme will provide high-quality housing designed to meet their needs for years to come."
Paula Basnett, Leader of Wirral Council, said: "This is a brilliant example of how we can reimagine places to deliver affordable, high-quality homes where they are needed.
“It’s important that we continue to work collaboratively to identify and progress opportunities like this, to support our communities across Wirral.
Seddon completed Phases One and Two of Three Sails Point in Widnes for Magenta in 2026 and delivered 157 homes covering shared ownership, affordable rent and rent to buy, meeting a range of housing need in the local area.
Continued emphasis on mixed use housing continues in Wirral, under Magenta Living’s ‘Wirral First’ strategy, committing to building 90% of new homes in Wirral.
With around 4,700 households on Wirral's housing register, the development is providing much-needed family housing while bringing previously unused land back into use.