Who We Are

Magenta Living is a not-for-profit housing provider, currently owning and managing nearly 13,000 properties. We are the largest affordable housing provider in Wirral, housing just under 10 per cent of Wirral’s population, and also operating across the North West of England. We have invested around £200 million in our properties over recent years and have ambitious plans to build over 1,000 new homes over the coming years.  

We have a G1 (governance) / V1 (financial viability) rating from the Regulator of Social Housing. This means that, as a business, we continue to operate to the highest standards of governance and financial viability.

We are committed to providing excellent customer services with a focus on delivering social value that makes a positive impact within communities. 


Magenta Strategic Vision – The Road to 2030

What we refer to as ‘The Road to 2030’ is the Magenta Strategic Vision and Plan. The plan sets out how we will deliver our purpose and vision to empower people’ and open doors to homes full of love, communities full of life and a world full of possibilities.

The plan was created in collaboration with our colleagues, customers and Board.

You can view our Strategic Vision & Plan here.

Seven Transformational Objectives

Our objectives:

The objectives of the Magenta Strategic Plan will help us deliver a consistent and focused approach to transforming our organisation and delivering our purpose. 

Seven Transformational Objectives

Strategic Goals 2030

Our goals:

The strategic goals have been developed by our Board and Executive Leadership team. They are a constant reference point which informs our decision making and ensures we are accountable to our Board, customers, colleagues and the wider community.

Strategic goals