Who We Are

Magenta Living is the largest registered housing provider in Wirral and a not-for-profit organisation, owning and managing just under 13,000 properties. Employing around 500 staff, we are a significant local employer demonstrated by Investors in People Gold standard and retaining our Customer Service Excellence certificate.  

Our Vision

Vibrant ... homes, lives, neighbourhoods

Our Strategic Objectives

Strategic Objectives

ibrant, values
 driven culture (People)


nvesting in our
 current and future homes (Assets)


usinesslike to deliver greater
 Value for Money (Resources)

E - VIBE xcellent services
 and neighbourhoods (Customers)

Our Values

Ambitious - being bold in our pursuit of excellence

Adaptable - being innovative to help us achieve excellence

Accountable - acting with integrity and engaging with partners to ensure excellence

Our Corporate Plan 2018-2024

Magenta Living`s Corporate Plan 2018-24 sets our strategic direction and priorities by outlining the organisation`s Vision, Values and Strategic Objectives, known as our VIBE.

Download a PDF:  Corporate Plan 2018-23.pdf [pdf] 6MB

Our Annual Plan 2022-2023

For each year of the Corporate Plan, an Annual Plan is agreed reviewing progress towards the longer-term priorities. The Annual Plan is supported and underpinned with performance information which Board monitor to measure progress towards the achievement of our Vision.

Annual Plan 2022/23