Who We Are

Magenta Living is the largest registered housing provider in Wirral and a not-for-profit organisation, owning and managing just under 13,000 properties. Employing around 500 staff, we are a significant local employer demonstrated by Investors in People Gold standard and retaining our Customer Service Excellence certificate.  

Our Vision

Vibrant ... homes, lives, neighbourhoods

Our Strategic Objectives

Strategic Objectives

ibrant, values
 driven culture (People)


nvesting in our
 current and future homes (Assets)


usinesslike to deliver greater
 Value for Money (Resources)

E - VIBE xcellent services
 and neighbourhoods (Customers)

Our Values

Ambitious - being bold in our pursuit of excellence

Adaptable - being innovative to help us achieve excellence

Accountable - acting with integrity and engaging with partners to ensure excellence

Our Company Plan 2018-2023

Corporate Plan 2018-2023


Our Annual Plan 2021-2022

In order to make sure we deliver our plans we have set Objectives under each of the V, I, B & E and the below infographic include a selection of some of the wide range of Key Results we have identified for each Objective.

Download a PDF:  ML Annual Plan 2021-22 [pdf] 103KB