Who We Are

Magenta Living is a not-for-profit housing provider, currently owning and managing nearly 13,000 properties. We are the largest affordable housing provider in Wirral, housing just under 10 per cent of Wirral’s population, and also operating across the North West of England. We have invested around £200 million in our properties over recent years and have ambitious plans to build over 1,000 new homes over the coming years.  
We have a G1 (governance) / V1 (financial viability) rating from the Regulator of Social Housing. This means that, as a business, we continue to operate to the highest standards of governance and financial viability.
We are committed to providing excellent customer services with a focus on delivering social value that makes a positive impact within communities. 



Our purpose: Empowering people is our purpose Our Vision: We believe in opening doors to homes full of love, communities full of life, and a world of possibilities. Our Values ... do the right thing


Our Corporate Plan 

Magenta Living`s Corporate Plan is being updated with a new Corporate Plan which will see us through to 2030.  This will be communicated over the coming months, so watch out for exciting updates!