About Us

Magenta Living is proud to be Wirral's largest social landlord, at the heart of our communities. We were born here, and we'll always be Wirral first, but our impact reaches further, because the places and people we serve beyond Wirral matter just as much to us.

Our story began in 2005 when we were created through a stock transfer from Wirral Council as Wirral Partnership Homes. Later, we became Magenta Living - a bold new name that reflects our ambition to keep customers at the heart of everything we do, champion local needs, and create opportunities that go beyond housing.

Today, we provide quality, affordable homes and support people to live independently, but our role is bigger than bricks and mortar. We work alongside partners, invest in neighbourhoods, and share ideas to help customers, colleagues and communities thrive.

Everything we do is guided by our value of Doing the Right Thing and driven by our purpose: to empower people. That's what makes Magenta Living more than a housing provider - we're here to open doors to homes full of love, communities full of life and a world full of possibilities for everyone.

 

Magenta Strategic Vision - The Road to 2030

What we refer to as 'The Road to 2030' is the Magenta Strategic Vision and Plan. The plan sets out how we will deliver our purpose and vision to empower people' and open doors to homes full of love, communities full of life and a world full of possibilities.

The plan was created in collaboration with our colleagues, customers and Board. You can read our Strategic Vision & Plan here.