Latest News

Magenta Living purchases ‘low carbon’ homes in New Ferry, Wirral

Magenta Living, Wirral’s largest affordable housing provider, has purchased three low carbon homes at Windsor Close, New Ferry, Wirral from Property Development Group, Starship.  

The 3-bedroom homes will provide a state-of-the-art home living experience for those wanting to reduce their carbon footprint. The high thermal performance homes are Energy Efficient Rating (EPC) Band A, the highest energy efficiency rating achieved within a property.  

The homes come complete with solar panels on the roof. Heating and hot water is provided by an air source heat pump meaning there is no gas central heating which will ultimately result in reduced energy bills and a reduced environmental and carbon impact when compared to traditional house builds.  

Paul Anson, Executive Director of Growth and Resilience at Magenta Living said: “Magenta Living has recently completed its 1,000th new build home. Now we are thinking about our next 1,000 new homes and are delighted to be working with Starship on homes that incorporate the latest innovations in construction. The Starship approach to Modern Methods of Construction has resulted in a development that has solar panels and air source heat pump along with high thermal efficiency meaning these new homes have a reduced carbon footprint compared to traditional homes – saving the planet and saving customers’ money on their heating bills.  The fact the development is in New Ferry is a great contribution to the local community.

“We are excited to monitor feedback on these homes so that we can look at widening our property portfolio with similar homes in the future. Providing low carbon homes is a key target within Magenta Living’s Climate Change Strategic Framework and I look forward to providing homes ‘fit for the future’ for our customers to live in and enjoy.” 

Dave Dargan, Director of Starship commented: “Its been fantastic working with Magenta Living to deliver these innovative, zero carbon, factory built homes. To have brought such an exciting project to this community has been fantastic and has created a real buzz around the area. Not only were these homes built by people from the local area, they will also have some of the lowest running costs of any home around." 

New Ferry is one of 21 neighbourhoods in which Magenta Living operates across Wirral. The new homes are positioned opposite one of Magenta Living’s many community properties which provides a range of activities for the local community. This is a popular location for the new homes being close to local shops with great transport links. The neighbourhood has a great community focus and the new homes will hopefully support the regeneration of the New Ferry area, ensuring Magenta Living continues to deliver its Vision of creating Vibrant… homes, lives, neighbourhoods.  

Read more — 'Magenta Living purchases ‘low carbon’ homes in New Ferry, Wirral'

Homes for Ukraine

On 15 March 2022 the Secretary of State for Levelling Up, Housing and Communities (DLUHC) confirmed that the Homes for Ukraine scheme will: 

  • Offer a route to those who want to come to the UK who have someone here willing to provide them with a home 

  • Enable individuals, charities, community groups and businesses to volunteer accommodation and provide a route to safety for Ukrainians, and their immediate family members, forced to escape their homeland 

  • Provide accommodation via sponsors for as long as they are able, but the government has a minimum expectation of six months 

Someone is eligible for the scheme if they are a Ukrainian national or the immediate family member of a Ukrainian national and were resident in Ukraine prior to 1 January 2022.  

People arriving under this scheme will be able to: 

  •  Live and work in the UK for up to three years 

  • Access healthcare, benefits, employment support, education, and English language tuition 

The announcement also confirmed that there would be no limit to how many Ukrainians could enter the UK under the visa sponsorship scheme but: 

  • Each household housing a refugee will be offered £350 a month, tax free 

  • They will not be expected to provide food and living expenses but can choose to offer this.  

Individuals who wish to sponsor a ‘named person’ should get in contact with them directly and prepare to fill in a visa application with all the required details. The visa application will go live on 18 March. 

The government's current advice is that individuals who do not know anyone to sponsor may wish to get in touch with charities, faith groups or local community organisations who are starting to make connections between individuals. 

If you know a named person you can register your Expression of Interest at: 

  •  Individuals here 

  •  Organisations here 

The government has also produced some FAQs (frequently asked questions) here 

If you have any specific questions, you can contact: 

There are still many questions yet to be clarified by the government. Magenta Living has already received questions such as: 

  • Will taking part in this scheme impact my benefits such as a non-dependent charge or under occupation charge? 

  • Is it ok if taking part in this scheme results in me being overcrowded? 

  • Is preference given to individuals or families in this country who have a spare room(s) who also have children who can befriend Ukrainian children? 

Once we become aware of the government`s position we will update this page.  

For now, we simply request that if you are a tenant of Magenta Living and you have registered your expression of interest in taking part in this scheme, you ring us on 0808 100 9596. Once the details become clearer, we will contact you back to discuss in more detail and sign post you to further information and hopefully local support. 

Homes for Ukraine

After seeing recent images and hearing accounts of the unfolding horrors in Ukraine, everyone associated with Magenta Living is looking for ways to help and support the people of Ukraine. 

Global charities operating in the UK and Ukraine are appealing for funds to offer aid in the humanitarian crisis. Guidance is that sometimes the best way to help is to make a cash donation. Listed below are genuine agencies that will support those affected and in need of urgent help:  

  • The British Red Cross, which has launched an appeal to help the Ukrainian Red Cross to provide food, medicine, clothing and shelter, as well as first aid training in bomb shelters and, in the last few days, 15,000 litres of drinking water to villages in eastern Ukraine The British Red Cross | Worldwide Humanitarian Charity 

  • The UNHCR refugee agency, which is funding emergency shelters, repairs for homes damaged by shelling, emergency cash assistance, psychological support and warm clothing UNHCR - The UN Refugee Agency 

Before donating to a community group, just check with them that they are still accepting donations and if there is anything in particular they need. 

The Charity Commission and Fundraising Regulator have urged the public to ‘give safely’ to registered charities helping and supporting those affected by the invasion of Ukraine.

By giving to a registered, regulated charity, the public can have assurance that their funds will be accounted for in line with the charity law framework. Established charities with experience of responding to disasters are usually best placed to reach victims on the ground.

People looking to donate to causes working in Ukraine and neighbouring countries, should make a few simple checks before giving:

  • Check the charity’s name and registration number at
  • Make sure the charity is genuine before giving any financial information
  • Be careful when responding to emails or clicking on links within them
  • Contact or find out more online about the charity that you’re seeking to donate to or work with to understand how they are spending their funds
  • Look out for the Fundraising Badge on charity fundraising materials, this is the logo which shows that a charity has committed to fundraise in line with the Code of Fundraising Practice

Many charities operate in Russia, and may come under increasing pressure as a result of the implications of sanctions, difficulties in transferring funds and because of the operating environment for civil society in that country. To keep up to date with the latest financial sanctions, charities can sign up to e-alerts from HM Treasury and find guidance from the Office of Financial Sanctions Implementation (OFSI).

All charities should also know their donors, and consider whether or not to accept donations, including where there may be a reputational implication for them in doing so. Charities are encouraged to read the latest government guidance in light of the current international context as well as the general guidance on managing risks when working internationally.

Read more — 'Homes for Ukraine'

Free Mosh Tots tickets from Future Yard

Our partners at Future Yard are gifting Magenta Living customers...

15 Free Mosh Tots Tickets!

What is Mosh Tots exactly?

It's gigs for kids!

Hosted at Future Yard on Sunday mornings, Mosh Tots is a brand new series of gigs for kids (and well-behaved parents!), here to introduce kids to the rockin’ world of live music in a safe and fun environment. The team at Future Yard believe that live music should be for everyone, no matter your age. For too long live music venues have been off-limits for young children (not to mention their parents); Mosh Tots is filling that on its head and is an opportunity to share the joy of live music together as a family.

Each week at Mosh Tots focuses on a different theme or musical idea. That may be melody, rhythm, dynamics or harmony. It could be an exploration of the drums, bass, guitar effects or special instruments. Future Yard is even working on plans for super special guests! They're learning and experiencing something new every week, so no two Mosh Tots performances are exactly the same.

To find out more about Mosh Tots or Future Yard, visit their website:

How do I get a free ticket?

If you'd like to be in with a chance of attending a session for free on Sunday 8th May, please complete the short form below...

As we only have 15 tickets to give away, we'll be picking the first 15 customers to fill in their information.
After a few quick checks, we'll send an email to you if you're one of the 15 lucky winners. 

Please note:

1 ticket per child and adults go free, 2 adults per child.
Mosh Tots is ideally for children aged 3-8, though young and older children are welcome.

Your Details

Note: Questions marked by * are mandatory

Privacy Notice

View our Privacy Notice to see how we use your information. 

Read more — 'Free Mosh Tots tickets from Future Yard'

Magenta Living secures £137 million funding to build 1,000 affordable homes and become carbon zero

Magenta Living has secured a £137million funding package from NatWest to build more than 1,000 new affordable homes over the next five years and commence its transition to being a carbon zero housing provider.

Magenta Living is the largest housing association landlord in Wirral and one of the leading employers in the area with more than 600 employees. Our vision is to build vibrant homes, lives, and neighbourhoods across the region. We currently own 13,000 homes across the North West and will use the funds to achieve our ambitious growth plans. This includes carrying out maintenance work on existing homes and growing our extensive portfolio to increase affordable housing levels across the region. 

The funding from NatWest will also enable Magenta Living to progress its Climate Change Strategy. This involves a 30-year commitment from the business to help tackle climate change through methods such as using electric vehicles, improving local green spaces, tackling fuel poverty, and improving the energy performance of our housing portfolio. 

Magenta Living will also look to retain its gold accreditation status from SHIFT environment, reflecting our sustainability credentials. 

The bank has attributed environmental, social and governance (ESG) goals to £75m of the company’s loan facilities, helping Magenta Living to work towards the Government’s Zero Carbon Homes target by 2050. 

Ann Monk, our Executive Director of Finance, said: “We aim to enhance local communities and help people access a better quality of life through the provision of improved homes for affordable renting. Ultimately, we serve local communities in the North West region by building properties that create genuine social value, and this funding package from NatWest is helping us bring this vision to life.

“The bank’s backing is assisting us as we move towards our target of becoming a carbon zero organisation by 2050 with the creation of truly sustainable properties. This will allow us to continue growing and seizing new opportunities, as well as creating new jobs and encouraging investment into the areas we serve.”  

Marcos Navarro, Director and Sustainability Lead for housing finance at NatWest, said: “We are committed to supporting housing associations nationwide and have provided a bespoke funding package that will help Magenta Living deliver affordable and sustainable properties to individuals and families across Wirral and the wider North West.

“We will continue to support the company as it expands its portfolio and delivers its climate change initiative. It was rewarding to work on a deal that adds such genuine social and environmental value. This new funding package will not only allow Magenta Living to build sustainable and affordable homes, but it will support its transition to net zero and create local jobs, supporting economic recovery following the pandemic”

This funding package forms part of NatWest’s commitment to support the housing association sector with £3billion by the end of 2022, to help increase the provision of social housing and enable the improvement of existing properties.

Read more — 'Magenta Living secures £137 million funding to build 1,000 affordable homes and become carbon zero'

Important information about your rent

Your rent is about to increase

The following information provides you with details about the increase to your rent from Monday 4 April 2022.

This year Magenta Living, along with most other social housing providers, is proposing to increase your rent by 4.1%. This is set by central government regulations.

Please Note: If you are in receipt of Housing Benefit for your rent, for the full amount or part of it, we will notify the appropriate Housing Benefit Section at your local council. There is no need for you to do this. If you are in receipt of Universal Credit, you should contact the Department of Work and Pensions with details of your new rent. 


Why are Magenta Living increasing the rent?

The rents that Magenta Living and other housing associations charge, are set by central government in line with its Rent Standard.

Like most organisations, Magenta Living faces increased costs each year due to inflation and by increasing the rents we charge, this enables us to cover these costs and maintain the services we offer.


How are rent increases decided?

Rent increases are set using the same national formula. This is the Consumer Price Index (CPI) which, as at September 2021, was 3.1%, plus an additional 1%, giving a total increase to your rent of 4.1%. This increase means, on average, Magenta Living rents will rise by £3.75 per week.

Following this 4.1% increase, the average rent charged for a Magenta Living home, as at April 2022, will be £91.97.

This additional income will ensure Magenta Living continues to:

  • Carry out repairs and maintenance as well as re-investing in our homes, to provide safe and warm homes for all our tenants
  • Invest in carbon reduction, climate change and energy efficiency improvements which longer-term should make your home more affordable
  • Build much needed new homes
  • Create £14 million in social value through local job and training opportunities, community regeneration activities and the provision of community properties
  • Make sure the neighbourhoods where you live are safe and well maintained
  • Deliver day-to-day neighbourhood management and supported housing services and financial inclusion advice and support
  • Deliver our Vision of Vibrant... homes, lives, neighbourhoods

I rent a garage from you – will my rent increase too?

Yes, if you rent a garage from Magenta Living, your garage rent will also increase by 4.1%.

Magenta Living's income and expenditure - also available in our 2020-21 annual report


Did you know that you may be able to claim Housing Benefit towards the cost of your rent payments, please contact us for further details on how to do this or visit:

There are a number of ways in which you can pay your rent and other charges –find out more by visiting:

Are you claiming Universal Credit?

Claiming Universal Credit

If there has been a change in your circumstances and you need to claim Universal Credit, you can do this by visiting

Please inform us that you intend to make a Universal Credit claim as we can offer you advice and support, as well as agree your next steps for paying your rent.

Updating your Universal Credit Journal

If you are already claiming Universal Credit and claim housing costs to pay your rent, you must let the Department of Work and Pensions (DWP) know about the change in your rent.

To make this easy for you, the DWP will send you a ‘To Do’ notification to your journal in the first week of April 2022. You must complete the ‘To Do’ before the end of your Universal Credit assessment period in April 2022 or you will miss out on the money you are due.

If you need help with your journal, please speak to your Income Officer by contacting them on 0808 100 9596.

If you don’t tell the DWP about the rise in your rent, your Universal Credit won’t be increased to cover your new rent cost and you could miss out on other benefits that you are due.

To find out more about Universal Credit visit:

Read more — 'Important information about your rent'

Sustainability Success for Magenta Living

Magenta Living has recently received two fantastic pieces of news which further strengthens its Climate Change Vision and future carbon zero goals.

Magenta Living was delighted to learn that it has increased its SHIFT (Sustainable Homes Index for Tomorrow) rating from Silver to Gold due to its continued sustainability efforts.

Organisational accreditation partner, SUSS Housing, who administers SHIFT, confirmed that Magenta Living is only one of seven housing associations nationally to achieve this status.

Feedback has shown that Magenta Living scored particularly well in the areas of strategic thinking, environmental initiatives, increasing work around new build homes, their offices and operations as well as their work within their Building Services Team in the form of responsibly sourced materials, recycling and emissions.

Magenta Living also received the fantastic news that it has been successful in securing a group funding bid of over £11 million from the Government’s Social Housing Decarbonisation Funding, of which Magenta Living’s part will be circa £1.6 million, to improve nearly 1,250 homes across the Liverpool City Region.  

Collaborating with eight other local housing providers has meant that Magenta Living can deliver sustainable improvements to over 160 of its homes across two of its 21 Wirral neighbourhoods identified as the highest areas of fuel poverty. The improvements will be `fabric first` to keep the property insulated, increase heat retention, reduce energy usage and help create a saving of both carbon emissions and fuel usage for the customer. All homes will be retrofitted with fabric first measures that will ensure EPC Band C is achieved.

The Government has pledged £179 million to help over 20,000 social housing customers and they plan to extend the scheme over the next few years to around £800 million.

Ian Thomson, Magenta Living’s Executive Director of Asset Management said: “I am absolutely delighted with this positive news.

“To achieve a Gold SHIFT rating is a huge achievement, especially as we are one of only seven housing associations nationally to receive this accolade. To have come from zero to Gold in 16 months is amazing. Everyone at Magenta Living is totally committed to sustainability and this shows a great team effort.  

“Securing the funding bid is another huge success for us. This project will significantly improve the lives of our customers who need it the most, given the challenge many are facing due to rising energy costs. We’re also looking forward to working in partnership with the other housing providers to improve over 1,000 homes across the Liverpool City Region, making them more energy efficient and affordable, all of which is central to our Vision of providing Vibrant… homes, lives, neighbourhoods.”  

Read more — 'Sustainability Success for Magenta Living'

Three Sails Point, Widnes, Development Update

Magenta Living, working in Partnership with Open Door and Halton Housing, is sad to announce that Mulbury, the contractor building new affordable housing at Three Sails Point, Widnes, has unfortunately gone into administration and will therefore be unable to complete the construction of the 243 homes at this scheme.


Magenta Living, Open Door and Halton Housing remain committed to providing affordable housing in the Widnes area and continue to work tirelessly with the administrators to take the necessary steps to ensure these high quality and much sought-after new homes are completed. As soon as progress is made towards getting the construction work back up and running, further updates and announcements about Three Sails Point will be posted on our websites and


As Three Sails Point will also provide a number of new homes for shared ownership and outright sale, those interested can keep up to date by visiting the Open Door website – further updates will be added here. In the meantime, if you would like to speak to a member of the Open Door Sales’ Team please call 0333 0044 777 or email

Read more — 'Three Sails Point, Widnes, Development Update'

Anwyl Partnerships employ off site construction at Wirral extra care scheme

Anwyl Partnerships, specialists in the provision of residential land and build developments, are utilising an offsite build approach at an extra care scheme in Wirral for Magenta Living.

Part of an £8.5million land and build agreement, the extra care development on Greenheys Road in Wallasey will include 53 apartments, helping fulfil a much needed gap in older persons living within this specific area.

The system utilises a kit approach comprising panels formed from lightweight metal framing components which are assembled on site prior to the concrete floor being cast in situ.

Simon Rose, Construction Director at Anwyl Partnerships explained: “The key benefits in using this type of system when compared to traditional masonry construction are the timescales involved in achieving water tightness of the building. A typical three-storey apartment block of 50 units built traditionally would take in the region of 35 weeks to achieve roof on stage, compared to almost half that for this lightweight steel frame option.

“For us as a business, it’s important we continue to explore new and alterative construction methods and technology and it was an Anwyl decision on this project to pilot a new way of building to guarantee completion within the contracted timescales.”

Use of this system requires no additional training – the specialist subcontractor designs, fabricates and erects the panel system on top of the ground floor structural deck formed on site. Installation of the frame is now underway.

Simon continued: “This is a first for us and as a business will be monitoring progress closely with the aim of utilising and replicating this approach across other Anwyl Partnerships sites.”

Justine Gore, Development Director at Magenta Living said: “Anwyl has an innovative approach to delivering new homes. In particular the off-site assembly panelised framework trial at the Greenheys Road Extra Care project. We welcome this approach as Magenta Living is committed to providing at least 25% of its 1,000 new homes programme to modern methods of construction. We look forward to welcoming our customers into their new homes and providing a care service tailored to meet their needs.”

The scheme is due for completion and handover in March 2023.

Read more — 'Anwyl Partnerships employ off site construction at Wirral extra care scheme'

Magenta Living receives double gold accreditation

Magenta Living is delighted to announce that following our latest Investors in People (IiP) assessment, we have strengthened our certification to the top of the Gold accreditation status. Added to our Gold for Health and Wellbeing, we are now a very rare ‘Double Gold Organisation’.

Gold accreditation means that you’ve got great people processes and policies in place but more than that, it means everyone – from chief executive to apprentice takes ownership for making them come to life.

The IiP assessor was extremely impressed with Magenta Living’s progress and described it as the biggest single improvement by an organisation in three years that she has seen in her career. The assessor commented that everyone at Magenta Living should be very proud of this achievement.

Rob Mealor, Organisational Development Manager said: “The report has called out some great achievements including a massive jump in team working and collaboration across the organisation, a significant shift in how open colleagues are to change and continuous improvement, and then substantial improvement in how colleagues feel they are being led and managed. All of these things resulted in the assessor labelling Magenta Living as an employer of choice.

“This is a superb achievement and one that will differentiate us from other companies as we move forward towards the next goal of platinum.”

Paul Devoy, CEO of Investors in People said: “We’d like to congratulate Magenta Living. Gold Accreditation on We invest in people is a fantastic effort for any organisation, and places Magenta Living in fine company with a host of organisations that understand the value of people.”

Read more — 'Magenta Living receives double gold accreditation'

Share your view on the introduction of tenant satisfaction measures

The Regulator of Social Housing is seeking views on its proposals for tenant satisfaction measures (TSM) which are part of implementing changes to consumer regulation set out in the Government’s ‘The Charter for Social Housing Residents: Social Housing White Paper’. 

The TSMs will apply to all social housing landlords, including local authorities, housing associations and other registered social housing providers.

This consultation closes at
6:30pm on 3 March 2022

The measures would provide data about social housing landlords’ performance and the quality of their services to help tenants hold their landlord to account and help RSH in its future consumer regulation role.

We look forward to hearing from landlords, tenants and anyone with an interest in social housing.

The online survey link to the consultation is:


To find out more, view the documents listed below or to access an easy read version of this information, please visit:

The above linked GOV page will include:

  • consultation document with draft TSMs
  • summary of the consultation
  • draft consumer TSM Standard
  • draft Technical and Tenant Survey Requirements
  • draft guidance about the submission of information to the regulator
  • draft regulatory and equality impact assessments
  • consultation questions
  • a list of statutory consultees
Read more — 'Share your view on the introduction of tenant satisfaction measures'

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