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Magenta Living’s statement on equality, diversity and inclusion

Like many organisations, Magenta Living has been shaken by two recent global events. Firstly, the devastating COVID-19 pandemic and secondly, the wide-scale protests that followed the tragic death of George Floyd which has served to reinforce the need to speak out against racism, inequality and discrimination in all its forms.


We truly believe that everyone is entitled to respect and to be treated with dignity but, we recognise that there is always more we can do. Therefore, Magenta Living is committed to listening, learning, and improving. We want to understand what barriers prevent people from accessing our services and entering and progressing in our organisation.


Put simply, at Magenta Living, we want to make it clear that we do not, and will not, accept or stand for any form of racism, prejudice or discrimination and we always want all our colleagues to display inclusive behaviours because we know from recent experience that we are stronger when we are together.

Read more — 'Magenta Living’s statement on equality, diversity and inclusion'

#BikesForNHS Campaign a Wheely Big Success!

186 bikes loaned to NHS staff in Merseyside

Following the launch of its #BikesForNHS campaign in April, social enterprise Hype Merseyside has loaned 186 bikes to NHS workers supporting the fight against COVID-19.

The organisation - which focuses on getting people involved in cycling - has also seen 67 unwanted bikes donated by the public and is still appealing for more, so that they too can be refurbished and loaned to the NHS workers who applied for the scheme.

The scheme, which received hundreds of applications, was launched to allow staff on the frontline of the national health crisis save money by not having to take taxis when public transport wasn’t available, to save time and allow them to spend more time with their family (rather than waiting at bus stops and train stations) and to improve their own health and general fitness.

The #BikesForNHS Merseyside initiative even gained the support of The Minister of State at the Department for Transport, Chris Heaton-Harris MP, who described it as a “fantastic scheme” in a Zoom call with organiser Matt Houghton.

During the call, which also included Jenny Box, Head of Behaviour Change in England, James Scott, Director of Behaviour Change at Cycling UK and Alexandra Jarvis, from the Department for Transport, wider initiatives to encourage people to take up cycling were also discussed.

The success of the initiative with NHS workers at The Royal Liverpool Hospital, Aintree Hospital, Broadgreen Hospital, The Walton Centre, Arrowe Park and the Clatterbridge Hospital has also encouraged other local organisations to invest in similar schemes.

Magenta Living, the largest provider of affordable housing in Wirral, has committed £6,000 to provide up to 60 of their residents with a bike and access to workshops delivered out of Hype Merseyside’s new unit at the Environmental Innovations Centre in Birkenhead.

The free bikes will be loaned Magenta Living residents who are front line workers for three months. They will use Strava to log their journeys and complete a monthly survey, to feedback on how having access to the bike has improved their lifestyle.

Matthew Houghton, Chief Executive at HYPE Merseyside, said: “We set out to loan 100 bikes to NHS staff in the first phase of the campaign and we exceeded that target by almost double - 186 in total. The response has been incredible and we are proud to still be supporting the fantastic frontline workers who applied to the scheme with free, healthy and safe transport until the end of the year.

It is also wonderful to see other local organisations like Magenta Living recognising the potential health and lifestyle benefits of cycling and investing in our bikes for their residents.

Brian Simpson, Chief Executive of Magenta Living said: “I am thrilled that Magenta Living is supporting this scheme from our Community Fund, set up to help local organisations, such as HYPE, during the current COVID-19 crisis. This initiative has been a great success and we are pleased to support our tenants who are key workers through this scheme and recognise the fantastic work they do on the front line.

Cycling also provides great health and wellbeing benefits which are so important, especially during the current situation. Providing free bikes through this initiative has provided a great option for our customers to reach their place of work in a safe, timely and healthy way as well as helping with our climate change agenda.

Dawn, a Magenta Living tenant who is currently using the free bike scheme said: “The team at HYPE, Matt and Kev have been fabulous and super helpful. This is a great community project for local frontline key workers to utilise and it’s fantastic that my landlord, Magenta Living, is able to provide the support for projects like this, without them it wouldn’t exist!

I’m really enjoying using the bike which allows me to travel to and from work safely. It’s also allowed me and my son Thomas to spend time together on our bikes, touring around the Wirral and helping more of the local community as we can, whilst also keeping us both fit and healthy! Projects like this really do bring the community together by helping those who may not have had the opportunity to hire a bike previously. A big thank you to HYPE and Magenta Living for making this happen.

Hype’s latest project, Hype Urban Bikes, will also open to the public this month, with bikes available to hire for three or six month periods, for just £1 per day.

Matthew added: “Cycling is a sustainable, healthy and environmentally friendly way to travel to work and for leisure. We believe that it should be accessible to all and our new hire service puts it much more firmly within people’s reach.

Bikes will be available to hire out of our new unit at the Environmental Innovations Centre in Birkenhead and we also plan to run some family maintenance sessions during the summer holidays, to encourage and educate people on the joy of cycling even further.

Established in 2007 to deliver workshops for teenagers in deprived wards during the summer holidays, HYPE Merseyside’s cycling and development plan now focuses on getting more people, more active, more often through cycling. It also aims to make cycling cheaper, safer, more accessible and a natural choice for transport.

For more information visit:


Read more — '#BikesForNHS Campaign a Wheely Big Success!'

Coronavirus - A message from our Chief Executive, Brian Simpson | 19 June 2020


Update 19 June 2020

We are currently working on plans to safely re-introduce our services at Magenta Living in line with the latest Government guidelines and continue to ensure the safety of our customers and colleagues comes first. The Minister for Housing, Christopher Pincher MP has issued a letter to all social housing residents providing an update on the current COVID-19 situation. To view the full letter click here.

Brian Simpson
Chief Executive of Magenta Living




Related Documents


I want to assure all our customers that at Magenta Living, we continue to work tirelessly to deliver you the best service possible under these difficult conditions we all find ourselves in. Following the recent announcement by our Prime Minister, Boris Johnson, that movement should be restricted unless absolutely necessary, we have been forced to evaluate the service we can offer to you, our customers.

Our plan was to keep our services running as normal as possible for as long as possible, but now we have made the decision to change our service offering:

  • Our Contact Centre is only able to take emergency & urgent repairs calls, speak to you if you are concerned about being able to pay your rent and deal with urgent enquiries
  • Only emergency & urgent repairs will be undertaken - Find out more about responsive repairs by priority and response time here.
  • We will continue to undertake gas safety checks
  • Our staff are now largely working from home but will continue to support you from there
  • All internal planned works will be put on hold. The only works that will be undertaken will be those relating to our customers safety
  • Partnership Building is closed to all visitors
  • If you have any other queries relating to other support that may be available to you, Wirral Council has set up a dedicated support helpline 0151 666 5050, available Monday to Friday 9am to 5pm
  • Wirral Council and partners have launched a new online resource to help match residents needs with local sources of support during the COVID19 situation. Wirral InfoBank asks residents what help they need, providing options for people to choose from. To find out what help is available for you or to offer support from you or your organisation, visit:
  • Our Technicians and Contractors are taking extra precautions during the pandemic by regularly washing their hands and using hand sanitiser. They clean all surfaces they touch before leaving your property

We will continue to monitor the impact of Coronavirus closely and keep you updated as we all react to these difficult times. We remain committed to keeping you safe and I have been heartened by the community spirit being shown in Wirral where our staff, customers and the general population have been coming together with offers of support.

We are facing a time where all our normal lives are being disrupted and we are asked to stay at home to protect ourselves and our community wherever possible. We do want to support our community within Government guidelines and I therefore ask for your patience and understanding whilst we settle into a different way of working.

I know there are many questions you may have, and I don’t have all the answers yet, but I have outlined the most Frequently Asked Questions (FAQs) above. If you have other questions, please contact us via email

I will keep you regularly updated with the latest information I have and thank you again for your commitment, support and patience as we move through the coming weeks and months.

Very best wishes,

Brian Simpson.


Read more — 'Coronavirus - A message from our Chief Executive, Brian Simpson | 19 June 2020'

Magenta Living 'Thank Holiday' - 29 June 2020


Our Board and Senior Leadership Team (SLT) have recognised how Magenta Living colleagues have responded positively to the current COVID-19 situation, as shown here:


Magenta Living COVID response JUNE 2020

In recognition of this, our Board and SLT wanted to thank all colleagues by giving everyone a day off to enjoy doing something nice. Taking a well-earned break is so important for health and wellbeing. So, on Monday 29 June the majority of Magenta Living staff will be enjoying their day off!


Our Contact Centre will still be available to take your calls. Extra thanks to the Contact Centre Team for supporting us, they'll also be given the opportunity for a break soon.

Read more — 'Magenta Living 'Thank Holiday' - 29 June 2020'

Independent Survey by IFF / Voluntas

Magenta Living have employed an external organisation IFF (Voluntas) to undertake surveys on our behalf. This helps us get independent feedback so we can understand the needs of our customers now and in the future.


If you are contacted by IFF (Voluntas) and you are concerned about their identity, please call our Contact Centre on 0808 100 9596 where our advisors will be happy to assist.


IFF (Voluntas) will never ask you for personal or financial information. If you are asked for this information, please end the call and contact us on 0808 100 9596


For more information on being fraud aware, please visit the Action Fraud website

To view Magenta Living's privacy policies, please visit:

Read more — 'Independent Survey by IFF / Voluntas'

#BigHousingThankYou Day - Wed' 20 May 2020

We're supporting #BigHousingThankYou day – Wednesday 20 May 2020 - to show our appreciation for our housing colleagues up and down the country.

Our frontline housing workers always make a difference, but even more so during lockdown.

They’ve taken on so many emergency roles without missing a beat: shopping for the vulnerable, delivering prescriptions and emergency food parcels, supervising shelters for rough sleepers and much more. And still doing all the usual stuff – sorting repairs, caring for communal spaces, helping customers cope with crisis. A friendly face on the empty streets for some of society’s most isolated people.

Housing Peom


Like many of us, our colleagues have been adapting to the challenges of lockdown while supporting Wirral communities. Over 40 Magenta Living employees have been working alongside Wirral Council to help deliver parcels from the Emergency Food Hub.

To celebrate today's #BigHousingThankYou we'd like to highlight the work of Jimmy and his team.

Jimmy along with a team of 10 technicians have been on the frontline, regularly delivering food parcels to vulnerable people in need. Delivering his 600th parcel on Monday, Jimmy's covered a total of 1,200 miles delivering up to 24 food parcels a day. Each member of the team have been supporting 24 people each and every day during lockdown and are lucky to get home before 6.30pm.

#BigHousingThankYou to you and your team, Jimmy! 

Food deliveries 1


Food deliveries 2


Read more — '#BigHousingThankYou Day - Wed' 20 May 2020'

Emergency Food Hub encourages partnership working across Wirral

Magenta Living is working in partnership with Wirral Council and other providers to help deliver items for the Emergency Food Hub.

A fleet of 40 vans and drivers has been deployed by Magenta Living, to assist the Hub in getting emergency supplies to Wirral residents in need. The supplies provided to the most vulnerable members of the community include food hampers, toiletries, sanitary products, nappies, pet food and many other essential items.

One resident who received one of the parcels, Joanne from Rock Ferry said: “It was an absolute godsend as I haven’t been able to get out to the shops. I really couldn’t thank you enough and I am so, so grateful.”

Magenta Living has not furloughed any of their staff during the current COVID-19 crisis, instead encouraging those with more free time to take up volunteering at the Emergency Food Hub as well as other organisations such as the Carr Bridge Centre in Woodchurch, the Ellesmere Port Food Bank and Wirral Arklight. In total, staff members have spent 681 hours volunteering in the community.

Brian Simpson, Chief Executive of Magenta Living said: "In response to the COVID-19 crisis we quickly established an emergency fund which was set up through Magenta Communities, a tenant led committee of our Board. Part of this fund has been given, in the shape of a £10,000 grant, to Wirral Council's Emergency Food Hub. We have also supplied vans and drivers to help distribute the food parcels. I'm so proud of our staff who have volunteered to undertake these roles and support the vulnerable and those at risk within our communities."

The £10,000 grant donated by Magenta Living has been used to cover the costs of around 30,000 meals and other essential items within local neighbourhoods.

Mark Camborne, who is leading on the humanitarian response to the crisis in Wirral covering shielding, homelessness and volunteers as well as emergency food and welfare support, said: “While the COVID-19 crisis has affected many of those within our communities who are vulnerable, the partnership work we have seen has been excellent.  Community, voluntary and private sector organisations have worked together with Wirral Council to support those most badly affected by the crisis, on a huge scale.  Magenta Living, as one of those partners, has provided both financial, and practical support via its vans and drivers to assist the partnership achieve a fantastic response.”

Magenta Living has also used their community fund to provide support to over 20 local organisations including Wirral Ark, Arrowe Park Hospital, YMCA – Hope Prospect, Autism Together, Meadowside School and Family Matters.

Read more — 'Emergency Food Hub encourages partnership working across Wirral'

Magenta Living donates 100’s of activity packs to local children across Wirral

Colleagues from Magenta Living have been busy creating children’s activity packs to send to Wirral Council Children’s Services and Gautby Road Community Centre in Birkenhead.


Activity packs collection

There are three different activity packs:

  • One for children under six which contains a skipping rope, crayons, a colouring book and a matching pairs card game
  • One for children age 7-10 which contains coloured pencils and a colouring book, Connect 4 and a wordsearch book
  • One for children age 11+ which contains coloured pencils, a colouring book, a pack of playing cards, Connect 4 and a wordsearch book.

Gautby Road Community Centre received 210 activity packs (70 of each age group), which were delivered by Adam Woodcock, Community Resource Coordinator, last week. The packs were then distributed to families across our neighbourhoods by the community centre.

A staff member from Gautby Road said: “We are really grateful to all those staff involved from Magenta Living who helped organise the children’s activity packs and we will be working hard to deliver the packs to children who will benefit over the coming weeks.”

We will also be delivering another 496 activity packs to Wirral Council Children’s Services, which will be distributed to alternative provisions, group living for young people of varying ages and foster carers.

Mark Armstrong, Assistant Director, Strategy & Regeneration said: “We hope that the children’s activity packs will help many families across Wirral during this difficult time by providing some much-needed entertainment and fun. I am very proud of my Magenta Living colleagues who continue to volunteer to help out our community and those in particular that have packed and delivered the activity packs. I am sure the recipients will be very grateful.”

WBC Activity packs collection

Read more — 'Magenta Living donates 100’s of activity packs to local children across Wirral'

Celebrate VE Day at home - get your VE Day pack here!

We’re offering special packs to our residents and staff to help them celebrate the 75th anniversary of VE Day in lockdown.

The anniversary of Victory in Europe Day on 8th May was set to be a significant occasion with the May bank holiday moved and largescale events planned to commemorate the landmark.

We’re working with the Royal British Legion, National Memorial Arboretum and Citizen to help people mark the anniversary from their home by reading about VE Day and taking part in activities.

There are packs for children and adults and they include puzzles, recipes, extracts from Churchill speeches, lyrics to war songs and much more.


Brian Simpson, Chief Executive said: “We’re delighted to be able to give our customers the chance to mark this hugely significant anniversary.

“Out of lockdown this would have been a very special anniversary and it’s important that this isn’t lost.

“We hope the packs help individuals and families engage with and celebrate the 75th anniversary of VE Day in a really positive way.”


Packs are available for 7-11-year-olds, 11-16-year-olds and 16+.

Download them from the National Memorial Arboretum website here OR via the links below:


Due to current social distance guidelines, you may not be able to host the party you were planning, though don't let VE Day go by without joining in the fun! 

Join your neighbours in a national 'Stay at Home' street party! 

Deck out your home with red, white and blue and check out the stay at home party plan below. 

It should be a great opportunity to connect with your neighbours while staying safe and compliant with social distancing guidelines.


VE Day Stay at Home Party Guide

Read more — 'Celebrate VE Day at home - get your VE Day pack here!'

Working with partners to support communities during lockdown


The Magenta Living Board and 'Magenta Communities' tenant led committee approved a Community Funding budget which is being used to help local organisations in need during this ongoing crisis. We have made some key donations which include donating 10,000 hand sanitisers, cleaning products and high-quality hand cream to Arrowe Park Hospital, purchasing colouring books and materials for Gautby Road Community Centre, along with supplying hand cream, specialist soap and Nintendo Wii games to Meadowside School in Woodchurch.


Supporting communities image 1 - NHS support and food deliveries


We also an active partner on the Wirral COVID-19 Humanitarian Cell steering group and Emergency Food Network with Head of Regeneration, Jamie Martin representing Magenta Living on both to ensure we can together provide support to local communities during the crisis. 


To further support our partners and customers in the Wirral community we have donated £10,000 from Magenta Living's approved Community Fund to assist the Emergency Food Network. Enabling the purchasing of food and supplies to support those in need. This is being aided by a rota of Building Services Technicians equipped with Magenta Living vans who assist both our own community support initiatives and those with the Wirral Hub and Wirral Council’s. Recently we received an emergency call for assistance in delivering 400 food parcels, we were immediately able to safely mobilise our vans as well as staff volunteers who used their own vehicles. We've also been helping Wirral Arklight and Seacombe Children’s Centre deliver food to their customers. 

We understand that our customers may need support in other aspects of their lives. Magenta Living have been working closely with Adult Social Care, Public Health and other local housing associations in managing sheltered and supported housing in the event of a COVID-19 outbreak.


Supporting communities image 2 - Wirral Ark support and food deliveries

Read more — 'Working with partners to support communities during lockdown'

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