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Partnership Building

Magenta Living acquires 400 affordable homes in Wirral

Magenta Living has successfully completed the purchase of over 400 affordable homes from one of the UK’s largest social housing providers, Your Housing Group (YHG), on Monday 15 January 2018, following a successful consultation process.

The properties transferring across include rented, supported, leaseholder and shared ownership properties as well as several garages across a number of different neighbourhoods throughout Wirral. All existing tenancy agreements and lease contracts transferred from YHG will remain the same.

Following the successful transfer, Magenta Living is in the process of writing to all affected residents to formally welcome them to Magenta Living. Magenta Living staff are also committed to visiting all new tenants over the coming weeks to offer them the opportunity to raise any outstanding questions or queries they may have.

Brian Simpson, Chief Executive of Magenta Living said: “We are really pleased to acquire over 400 more affordable homes in Wirral and I would like to thank Your Housing Group for choosing us and for helping make the transfer process a smooth one. We are committed to providing homes and building communities where all can thrive and we are looking forward to welcoming our new residents to Magenta Living.”

John Cogbill, Chief Operating Officer for Your Housing Group, said: “We are delighted that the transfer to Magenta Living is taking place and we are confident that in their hands the interests of the Wirral residents are protected and that they will be served well.”

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Direct Debit Payment

Update - 13 December 2018: Any affected customer who had the extra payment taken by AllPay received a refund back into their bank account on Monday (11 December). Any customer who may have incurred bank charges as a direct result of this will be able to get a full refund from AllPay once proof is provided. We are currently awaiting an incident report from AllPay about this and please be assured that Magenta Living will be seeking assurances that this will not happen again.


08 December 2017: We have been made aware that we are having a few issues with Allpay Direct Debit payments. Please check your bank statements to see if any duplicate payments have been taken. We are investigating this with our Income Team.

The initial advice for our tenants is for them to ask their bank to reinstate the money under the Direct Debit guarantee.

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Magenta Living and Travis Perkins Managed Services form ‘Inspiring Dreams’ partnership

Inspiring Dreams is a motivational programme aimed at supporting Magenta Living tenants to develop the skills and knowledge to take the next step in their lives.

The course was developed by Wirral based 3D training in collaboration with Magenta Living, to create a unique and effective way of learning. Over the course of seven days, attendees will create a personal development plan, practice CV writing and interview techniques, take part in fitness and team building exercises with Underground Training Station, learn about healthy lifestyles and wellbeing as well as benefiting from motivation and communication techniques.

Inspiring Dreams is part-funded by Magenta Living’s partner Travis Perkins Managed Services, who also help out during the training by taking part in mock interviews.

Maggie Devine, Social Value Manager at Travis Perkins Managed Services said: "Managed Services are committed to making a real difference to local communities and our valued partnership with Magenta Living allows us to work collaboratively to change lives.

“We understand that sometimes it is difficult to motivate yourself to find employment when you lack self- confidence so we were delighted to be involved with the Inspiring Dreams programme.”

Heather, Inspiring Dreams attendee said: “After moving back to the Wirral from London, I needed to make friends and find work so I signed up for Inspiring Dreams. The course was so supportive and it gave me enough confidence to find a part time job and I’m also now volunteering with a craft group.

“Thanks to Inspiring Dreams, I now have more structure and routine in my life and I’m looking forward to following my dream of becoming an art therapist.”

At the end of the course, participants will receive a certificate as well as a £40 Asda voucher, along with the skills and confidence to allow them to make the necessary changes in their life. So far there have been 22 participants on the course,  of which seven are now successfully in work while others are doing work experience or have gone on to do further training.

The success of the programme has inspired Magenta Living to put on another four courses throughout 2018 with the first one starting in February.

Sally Ross, Community Engagement Lead Officer at Magenta Living said: “I’m really proud of Inspiring Dreams and all the participants that have completed the course.  The 22 participants during 2017 have made a real difference to their health, wellbeing and employability and I can’t wait to see more successes in 2018.”

To find out more about Inspiring Dreams contact Sally Ross, Community Engagement Lead Officer at Magenta Living on 0808 100 9596.

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New Extra Care Scheme ‘Hartley Place’ officially opens

Magenta Living’s state of the art, Ellesmere Port development, Hartley Place Extra Care Scheme was officially opened by the Mayor of Ellesmere Port, Councillor Nicole Meardon on Wednesday 22nd November 2017.

Hartley Place is a multi-million pound Extra Care facility aimed at the over 55’s which offers 60 one and two bedroom apartments as well as 15 bungalows all with a level-access wet room, lounge and kitchen. Extra Care allows independent living with 24 hour on-site support services and flexible care packages are available from care provider, Mears.

Residents can benefit from communal facilities including The Lemon Tree Restaurant, hairdressers and a beauty salon, which are all open to the public, and a lounge area as well as a full programme of activities and events. There is also a beautiful garden space which will encourage residents to get involved in planting and gardening and to enjoy the outside space.

Mayor of Ellesmere Port, Cllr Nicole Meardon said: “It was a privilege to formally open Hartley Place. It provides fantastic homes for some of our elderly and more vulnerable residents, in the heart of our community.”

During the event, flowers were presented to Mrs Margaret Fleming who was the first resident to apply to live in Hartley Place back in July 2016. She said: “I was delighted to receive the flowers. I moved in on 17th October and moving here was the best thing I’ve ever done, it feels like I’m living in a 5 star hotel.”

The opening ceremony was well attended with guests from Cheshire West and Chester Council including the Cabinet Member for Housing, Councillor Angela Claydon, the Homes and Communities Agency (HCA) along with board members and staff from Magenta Living.

Brian Simpson, Chief Executive of Magenta Living said: “I am extremely proud that Magenta Living is continuing to invest in Ellesmere Port. We are committed to building homes for vulnerable people and providing spaces and facilities that benefit the existing community.

“Magenta Living has ambitious growth plans over the next few years so while Hartley Place is finished as a construction project, many more projects will be coming on site in the next few months and years.”

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Mayor of Wirral helps launch award winning ‘Refresh’ project

‘Refresh’ is an award winning partnership between Magenta Living, Wirral Council and Wirral Environmental Network (WEN). An up-cycling project using unwanted materials and furniture from Magenta Living’s empty properties and Bulky Environmental Refuse Team (BERT) service, Refresh prevents items going to landfill, minimising waste and hopefully reducing fly tipping.

Refresh aims to encourage Magenta Living tenants and the wider community to volunteer and up-cycle furniture by providing residents with renovated and refreshed furniture for use in their homes. Magenta Living has also used the service to furnish some of their properties to provide an attractive and much needed support for new tenants. 

To kick-start the project, a well attended engagement workshop took place using an empty Magenta Living flat in Seacombe. Volunteers were involved in creating mood boards, painting, joinery and decorating unwanted furniture items used to furnish the flat and bring it back to life, whilst learning new skills in the process.

The Mayor of Wirral, Cllr Ann McLachlan who officially opened the show flat said:

“I was delighted and surprised to see the fantastic job which had been made of the furniture, which fully kitted out the flat. It looked fantastic – the volunteers were so proud of their work and I have to say they were all very skilled, with lots of flair and imagination – whether painting, recovering or putting the whole scheme together.

“Anybody would be proud to live in that flat with such great decor and furniture. This is a great example of how different organisations working together, in this case Magenta Living, WEN and the Council, can produce such positive outcomes.”

Wirral based Survitec Group, a survival solutions company, kindly donated up-cycled life raft bases that were used as planters for floral displays. Paula Cooper, Survitec’s Environmental Health and Safety Co-ordinator, pictured with the Mayor of Wirral, said: “It was an honour to meet the Mayor and also to help support the local community through this fantastic environmental project.”

The Refresh project won a Level 4 ‘Thriving’ award at the Royal Horticultural Society, North West In Bloom, ‘It’s Your Neighbourhood Awards 2017’ for the fabulous floral displays the volunteers made out of various unwanted materials.

John Mycock, Assistant Director of Housing Services at Magenta Living said: “Magenta Living residents have been involved in the Refresh project from the start and it’s great to see what they have achieved. By volunteering and learning new skills this has encouraged them to improve their personal well-being and discover talents that they probably didn’t realise they had.”

Due to the success of this project and the show flat, Magenta Living, Wirral Council and WEN will be opening a new Refresh shop on Hoole Road, Woodchurch. This will be used for training in up-cycling with a space available to display the up-cycled furniture, ready for people from the community to use in their home.

For further information about the Refresh project, contact Maureen Davies, Magenta Living’s Environmental Services Manager on 0808 100 9596.

Read more — 'Mayor of Wirral helps launch award winning ‘Refresh’ project'

Magenta Living tenants tell Housing Minister - ‘Social Housing is a solution not a problem!’

Magenta Living tenants Muriel Wilkinson and Gill Foley, seized a unique opportunity to tell Alok Sharma, Minister of State for Housing and Planning, why social housing should be a key part of the Government’s strategy going forward.

In the wake of the Grenfell Tower disaster, the Housing Minister has embarked on a series of events around the country to listen to the views of social housing tenants which will influence a Housing Green Paper to be released in 2018. 

The two Magenta Living tenants, Muriel, a member of Magenta Living’s Board and Gill are involved in their own communities at Sunningdale in Moreton and Liscard House respectively and are both members of the Umbrella Group (Magenta Living’s involved residents group).  Both were delighted to represent the views of Magenta Living tenants to the Minister, alongside over 100 tenants at the recent event in Preston.

Key themes for the Minister to consider included:

  • Social Housing is a positive solution and should be treated as an important part of the housing agenda
  • The Government should support Housing Associations to build more social housing
  • Housing Associations should invest in maintaining quality housing options for people who cannot or choose not to buy their homes
  • Government should ensure social landlords engage with their tenants

Muriel also took the opportunity to ask the Minister a direct question about the definition of ‘affordable housing’ and how it should be affordable to tenants.

During the journey back to their homes in Wirral, both tenants agreed the Housing Minister now has a clear picture of the positive contribution social housing can play and the challenge is with the Government to respond by building on what the Minister has heard.

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Magenta Living tenants give hope to the hungry

Magenta Living tenants Stefanie and Chris Parsons, run ‘Hope for the Hungry’ – a weekly feeding station located outside Birkenhead Town Hall.

‘Hope for the Hungry’ provide food, clothing, shoes, hygiene products and sleeping bags to homeless people in Wirral. They currently have a team of around 30 volunteers who go out every Thursday and Saturday night to help as many people as they can. They are currently feeding around 320 people each week.

Stefanie Parsons, founder of Hope for the Hungry said: “It started off in our home at Christmas in 2016 when (like most do) we had far too much food cooked and it was about to go in the bin, when our six year old son told us off for throwing away food when there are hungry people living on the streets.

“We packaged up our leftover food, got in the car and drove around Birkenhead town centre on Boxing Night looking for people in need. To our shock, we found more people than we had containers of food. This was when we realised that more needed to be done.”

‘Hope for the Hungry’ was originally funded entirely by Stefanie and Chris but they have since received backing from a number of generous organisations such as Walkers Crisps, Greggs the Bakers, Tesco, Fareshare and a local biscuit factory as well as the food donated by many volunteers.

Each person who turns up at Hamilton Square will get a selection of five or six hot meals to choose from and a choice of hot or cold drinks. As well as this, they give out takeaway bags containing food such as sandwiches, salad, biscuits, crisps and a drink.

Stefanie added: “It’s not just homeless people we cater for; it’s anyone who needs a hot meal or even just some company. We aren’t going to change the world, but if we can brighten someone’s day, then it’s all been worthwhile.”

Magenta Living currently provide resources for the team at Bidston Rise Community House including a kitchen and plenty of storage. As they continue to grow, Stefanie and Chris along with volunteers, Dee Sferrazza, Paul Birkinhead, Mandy and Eddie Fellows and Gary Johnson are hoping for a larger building which they can fully operate from and eventually, they hope to have space for people in need to eat inside and are also hoping to increase their meals to 4 times a week.

Adam Woodcock, Community Resource Co-ordinator at Magenta Living said: “’Hope for the Hungry’ is a great concept that Magenta Living is proud to support. Stefanie and Chris, along with other volunteers, are doing fantastic work in their local community and it’s great to see how dedicated they are to this cause.”

To find out more about ‘Hope for the Hungry’ you can contact Stefanie directly on 07708775456 or at

Or follow them on social media: 




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Merseyside Housing Associations step up to combined authority role

Liverpool’s Metro Mayor Steve Rotheram has furthered his commitment to working with social housing providers in the region by giving housing associations a formal role in the Liverpool City Region Combined Authority’s governance arrangements.  

Chief executives of 19 housing associations across the city region met with the Metro Mayor to each sign up to a memorandum of understanding formalising their involvement and agreeing to work collectively with him. As part of this the associations will have two places on the combined authority’s Housing and Spatial Planning Board, chaired by Liverpool City Council’s Deputy Mayor Ann O’Byrne, and made up of the housing portfolio holders from each of the six districts; Liverpool, Sefton, Knowsley, St Helens, Wirral and Halton.

Two housing association chief executives will join the Board - Barbara Spicer, who is chief executive of Plus Dane Housing, chair of the housing association group for Liverpool City Region and an appointed mayoral advisor to Steve Rotheram; along with one other yet to be appointed.

Metro Mayor Steve Rotheram said: “I am committed to bringing as much of the City Region’s experience and expertise to the table as possible. In terms of housing I started this by appointing Barbara Spicer as my mayoral advisor for housing, so the obvious next step was to find a way to bring all of the associations together to contribute to and support the work of the Housing and Planning Board.”

Brian Simpson, chief executive of Magenta Living said:  “It will be a huge benefit for housing associations to have a place at the table of the LCR Combined Authority, both in the opportunity for us all to work alongside each other and in finding new ways to make real, positive change across the housing sector. We are now in the position to be a critical friend to the authority, and use our combined capacity and knowledge of the issues affecting our tenants today to help to improve the provision of housing for everyone across the region.”

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Sign up today...

MyMagenta is the new name for Magenta Living’s tenant login area on our website and by setting up your account, you will be able to access information in one secure place at a time that suits you.

You can:

  • Pay your rent securely and view your rent balance
  • Report a repair and view your repairs history
  • View any other accounts you have with us
  • Update your personal details

To create an account via MyMagenta you will need an active email address and both your Tenancy and Payment reference numbers – we can provide these for you if you haven’t already got them to hand.

Sign up today at and manage your account at the touch of a button.

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Launch of Hilbre Homes with a walk to Hilbre Island

Local housing provider Magenta Living and partners Starfish Group marked the launch of their new joint venture ‘Hilbre Homes’ recently.

Over 120 colleagues, including Board members, friends and family came together for fish and chips, ice cream and games on the beach at West Kirby, Wirral which included a walk over to Hilbre Island, to cement the new partnership and celebrate the launch.

Paul Anson, Executive Director of Business Growth & Resilience at Magenta Living said:

“This was a great day enjoyed by everyone who attended. It was great to see staff from both Magenta Living and Starfish Group come together to officially launch Hilbre Homes. Both organisations are looking forward to delivering our programme of new homes over the coming years.”

Hilbre Homes is a socially responsible new build company which will deliver cost-effective and sustainable homes for sale, market rent and affordable tenures and plans to build in excess of 500 homes over the next five years across the North West and North Wales.

The team at Hilbre Homes are committed to delivering more than bricks and mortar and pride themselves on their values, which are:

•           Adaptability: building homes and communities better and differently

•           Integrity: making responsible decisions and delivering on our promises

•           Passion: we go the extra mile to deliver an excellent customer experience from concept to completion

•           Professionalism: our committed team strive for distinction in everything we do

Hilbre Homes are passionately focused upon building sustainable communities where the hearts and minds of people are at the centre of everything it does. To demonstrate this commitment, at least 60p in every £1 will be charitably reinvested back into communities to ensure economic, environmental and social enhancement so that it can deliver its mission of “building better homes and communities”.

Hilbre Homes will be providing high quality homes at affordable prices.

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