Apply for a Property with Magenta Living

Thank you for your interest in renting a home with Magenta living. We are the largest affordable housing provider in Wirral with over 12,000 homes.

For properties in Wirral and Halton you will need to register with Property Pool Plus  for our Cheshire East Homes you will need to register with Cheshire Home Choice and for Cheshire West, registration is with the choice based lettings scheme West Cheshire Homes.

We may occasionally advertise a property on our website, which will include an expression of interest form for you to complete.

Shared Ownership homes are also available, find out more here.

We also have Rent to Buy homes available, find out more here.

How we allocate homes

As a registered provider, we work closely with the Local Authority, who are responsible for assessing each applicant's housing needs. You'll start by completing an application with them and providing any evidence or supporting information they ask for.

The Local Authority will then review your circumstances and place you in the band that best reflects your level of need. Once this is done, you can apply for any of our available properties through their choice based lettings system.

We then receive a shortlist of applicants for each home and work through it in order. This helps make sure the process is fair, transparent and consistent for everyone.

If you'd like to find out more about how we allocate properties, please read our policy below:

Allocation & Letting Policy

Local Lettings Plans

Local Lettings Plans are agreed between Magenta and the Local Authority to allocate homes in a way that best meets the needs of local communities and the people who live in them. The plans allow a more tailored approach to letting homes in certain areas, helping us build safe, balanced, and sustainable communities.


Why we have them

  • To create balanced communities - aiming to make sure communities include a mix of different households. This helps to support thriving and successful communities.
  • To respond to specific local issues - in some cases, they are used to deal with challenges in a particular area - for example, where there have been high levels of anti social behaviour or a strong need for affordable homes.
  • To support people who may need extra help and can help to prioritise certain groups who may benefit from additional support or who need homes suited to their circumstances and who may need help to sustain their tenancy.


How This May Affect You

If a home is being advertised under a Local Lettings Plan, it will clearly state this in the provided information and will explain, who is eligible, any criteria that applies and why the policy is being used in that area. We currently have local lettings plans in the following areas:

Three Sails Point, Local Lettings Plan

Woodchurch Local Lettings Plan

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