Asset Management Strategy

The Asset Management Strategy provides a proactive approach to ensure we manage, maintain and invest in our property assets.

Magenta Living is committed to creating homes full of love, communities full of life, and a world full of possibilities.

Our assets are much more than bricks and mortar; they play an important role in shaping the social, environmental, and economic well-being of our customers and communities. This strategy provides a proactive approach to ensure we manage, maintain, and invest in our property assets. We want our properties to provide attractive, good quality homes for our existing and future customers, at an affordable cost to them and us.

The Asset Management Strategy incorporates the full range of property services capturing the end-to-end lifecycle of our properties, from development and acquisition, through maintenance and investment, and adapting them for the future. It also directs our approach to asset performance, appraisal, and divestment.

In line with our Corporate Plan - 'The Road to 2030 - Be More Magenta', the strategy runs until 2030 and aligns with the priorities and activity set out in the Corporate Plan.

Asset Management means managing, maintaining and maximising the social and commercial value of our stock in a way that delivers value for money by optimising the return to Magenta through achieving the right balance between time, cost and quality of investment.

Learn more about our Proactive Asset Management Strategy by clicking the button below...

Asset Management Strategy