Latest News

Paul’s Challenging Ride Across the Great Tour Divide

Paul Anson, Director of Business Growth at Magenta Living is taking on the ultimate challenge this summer in aid of Claire House Children’s Hospice. Paul hopes to cycle 2,745 miles from Canada to New Mexico, pushing himself to his limits to raise funds for an incredible charity.

The Great Tour Divide is the world’s longest off-pavement cycling route and travels through Canadian provinces of Alberta and British Columbia, and the United States of Montana, Idaho, Wyoming, Colorado and New Mexico.

Paul will depart from Canada on Friday 8th June and is hoping to arrive in New Mexico approximately four weeks later. During his time cycling, he will climb nearly 200,000 feet, which is the equivalent to summiting Mount Everest from sea-level seven times, and will cycle for around 14 hours every day.

To prepare for this incredible journey, Paul has put himself through a gruelling training regime, although nothing can compare to the challenge he is facing.

Paul said: “This is a challenge I have wanted to do for a while. The Tour Divide Mountain Bike Race is one of the toughest races in the world. The event combines mountains and desert and goes through wilderness in Canada and the USA finally ending at the Mexican border. Without a doubt it will push me to my limits. Through fundraising for Claire House I hope to make the journey one that also helps others and I cannot think of a better cause. Claire House is a local charity which has helped so many families and children at times of great need  and makes a real difference to people’s lives”.  

Sophie Chilvers from Claire House’s events team said: “We are so grateful to Paul for taking on this massive challenge in aid of Claire House. This adventure will no doubt be really tough, and hopefully Paul will be encouraged knowing that every penny he raises will be spent on providing vital support to seriously and terminally ill children and their families. Everyone here at Claire House would like to wish Paul the very best of luck!”

You can help Paul reach his £5,000 target by donating via his JustGiving page here and you can also follow his Tour Divide journey at

Read more — 'Paul’s Challenging Ride Across the Great Tour Divide'

What is the General Data Protection Regulation (GDPR)?

New Data Protection Legislation came into force during May 2018, which aims to protect the privacy of all European Union (EU) citizens and prevent data breaches. It will apply to any public or private organisation processing personal data.

GDPR is a regulation intended to strengthen and unify data protection for everyone within the EU. It requires greater openness and transparency from organisations on how they collect, store and use personal data, while also imposing tighter limits on the use of personal data.

We value privacy and want to be clear about the data we collect, how we use it and your rights to control that information, which is why we've made some updates to our Privacy Statement Notice. We made these updates to reflect the high standards established by GDPR.

We respect your personal data. We have never and will never sell it to third parties. Magenta Living's Privacy Statement is available to view in full here. If you would like a copy of our Privacy Statement sending to you, please contact us on 0808 100 9596 and we will be happy to send you a copy.

Read more — 'What is the General Data Protection Regulation (GDPR)?'

Environmental Services team up with Birkenhead BID to tackle fly tipping and littering

Fly tipping waste was removed from the rear of the shops, graffiti was jet washed from walls, together with the removal of weeds and litter which was cleared from the roads and pathways. The clean up also highlighted an issue with the volume of discarded cigarette butts outside the local café.

Birkenhead BID, a Wirral Chamber of Commerce initiative, will be working with Wirral Council’s Enforcement Team and Kingdom in tackling the problem in delivering on-the-spot- fines to identified litter and waste culprits. It’s not fair for local residents and traders that they should have to suffer due to the small minority who refuse to do the right thing and dispose of their litter responsibly.

A local shopkeeper was delighted with the clean up and said: “I am happy to help with the clean-up and they have done a great job. The waste dumped in the back of my shop was not mine, so I am also pleased it is getting cleared and better security locks have also been fitted to stop this from happening again.”

Maureen Davies, Environmental Services Manager at Magenta Living said: "We are committed to working with our partners and communities as we can’t tackle fly tipping and litter alone. This is a national issue but we are dedicated to doing our utmost to re-educate people and encourage them to take pride in where they live so that neighbourhoods are clean and safe for everyone to enjoy. I’m delighted that Birkenhead BID are one of our key partners in achieving our mission."

Paula Basnett, CEO at Wirral Chamber of Commerce said: “One of the Birkenhead BID three main priorities is to work with all business sectors to enhance the overall experience for visitors, shoppers and workers by making the BID area cleaner and more attractive. We were delighted to play our part in supporting our partner organisation Magenta Living Environmental Services on this key project.  Together we can make a significant difference to the town, its people and the wider community.”

Read more — 'Environmental Services team up with Birkenhead BID to tackle fly tipping and littering'

Magenta Living Diverts 100% of Waste From Landfill

Magenta Living has worked in partnership with B&M Waste Services to ensure 100% of waste from their head office in Birkenhead is diverted from landfill.

This incredible achievement has allowed Magenta Living to save almost 9,200kg of carbon, which is the equivalent of approximately 6.5 trees and 4,500 car miles.

Over the last 12 months, Magenta Living has made a conscious effort to educate and encourage their 500 staff to recycle. This has resulted in a significant improvement in their onsite recycling which has increased from 10% up to 30% in the last year, a tremendous effort that is the result of a successful intranet and poster campaign designed to educate staff

Jayne Winders, Executive and Strategic Director at Magenta Living said: “We are so proud of achieving 100% diversion from landfill. Sustainable waste management is very important to Magenta Living and we have made significant improvements since working with B&M Waste Services. In addition they, like Magenta Living, support local communities and through this, we will encourage our tenants to recycle too.”

Dave Carter, Account Manager at B&M Waste Services said: “The partnership between B&M Waste Services and Magenta Living is fantastic; Magenta Living share our values and commitment which is clear in their forward-thinking approach to recycling and, of course, their excellent achievement of zero to landfill for 2017. I look forward to continuing our partnership and developing even more innovative recycling solutions.”


Read more — 'Magenta Living Diverts 100% of Waste From Landfill'

Wirral Ark re-opens Mary Cole House

Wirral Ark has reopened Mary Cole House following comprehensive renovation works. Mary Cole House will once again provide a vital homeless prevention, support and accommodation service to many people who face homelessness in Wirral.

This multi million pound project was funded by Homes England and Wirral Council and was project managed by Magenta Living on behalf of the Ark. The renovations included a part demolition and refurbishment of the existing building with a wraparound new build extension.

Mary Cole House provides accommodation for up to 27 people with each room having its own en-suite shower room. The accommodation also comprises of a kitchen/dining room, a lounge, training room and a chapel. It will also offer a palliative care service. As well as accommodation, Mary Cole House also offers wider services such as a ‘controlled drinking environment’ which provides a safe place for those who would otherwise be street drinking and a nurse drop in service for homeless people requiring treatment for minor ailments.

Cllr Geoffrey Watt, Deputy Mayor of Wirral said: “The Deputy Mayoress and I were delighted to meet Ark trustees and staff, together with representatives from Magenta Living, at the re-opening of Mary Cole House and to see the greatly enhanced facilities that will enable Wirral Ark to continue providing this vital service to homeless people.”

Paul Anson, Director of Business Growth at Magenta Living said: “The new facilities at Mary Cole House are so impressive and it is a great representation of how successful our partnership with the Ark Project has been. We will continue to support Wirral Ark in their outstanding work helping the homeless in our communities and continue our valuable partnership.”

Read more — 'Wirral Ark re-opens Mary Cole House'

Overchurch Spring Clean!

We had a big spring clean in Overchurch yesterday with many of our teams working alongside the local community.

Overchurch spring clean - team photo

Following several complaints about fly-tipping on Royden Road, we teamed up with Wirral Council and local residents to help clean up the area and offer advice on waste disposal for the future. The event was also supported by Debbie, a Tesco in the community champion, who provided much needed healthy snacks and refreshments! 

Local children enjoying their Easter break were also able to chip in with a litter pick. We provide them with equipment to keep them safe and a goody bag as a thank you!

Working together we managed to fill a whopping 40 yard skip with white goods, furniture & general waste. Mr Shaman, a local shop owner, was delighted to have the community out in force, willing and able to help him remove some unwanted waste as part of the clean up.

Overchurch spring clean - in action

Overchurch spring clean - royden road shops

Overchurch spring clean - Mr Shaman, shop keeper

Read more — 'Overchurch Spring Clean! '

Changing Regulations – We’d like your views!

Magenta Living has a long history of working in partnership with customers and we believe we are more than just a landlord, as we work alongside our customers and partners to help create communities where people can thrive. We are still committed to these partnerships with customers which have seen us invest heavily in properties and create social value as we respond to changes and maximise our impact in our neighbourhoods.

The Housing and Planning Act 2016 introduced some regulations which the Government put into place in November last year that affect Magenta Living. The Regulation of Social Housing (Influence of Local Authorities) (England) Regulations 2017, will take effect on 16 May 2018, and will require changes to Council nominations to Boards of Housing Associations and consequently changes to the Company Membership of Magenta Living.

What do the new regulations mean for Magenta Living?

  • We must change our Constitution
  • Our board no longer has Council nominees – everyone is there on their own merits, assessed against the skills the organisation requires
  • Our Company membership will have to change
  • Council’s can no longer have a share – in Magenta Living’s case currently Wirral Council has one-third of the votes (Tenant Company members have one-third and Independent Company members have one-third)    
  • We are considering a proposal to move to a closed membership for Magenta Living where its company members are the Board

However, to ensure there is still a governance link between the Board and the communities we operate in, we have Magenta Communities.

Magenta Communities

Magenta Communities is currently the brand we have developed to create social value within our neighbourhoods.

In the future we want Magenta Communities to:

  • Be a focal point for all of our community investment
  • Look to maximise external funding to bring into our neighbourhoods
  • Give existing Company Members and potentially new people a role within Magenta Living’s continuing governance structure where they can still have a real influence
  • Develop the best structure to maximise the level of social value created

We’d like your views?

Click here to see the Magenta Communities document and please complete a short online survey by clicking this link to give us your views. Alternatively, call us on 0800 100 9596 and ask for the communications team who will be able to assist you complete the survey.  At times of high call volumes (for instance during inclement weather) please call 0151 606 3094 and leave a message with your name and number and one of the team will call you back to assist you complete the survey.

Magenta Communities front cover

Read more — 'Changing Regulations – We’d like your views!'

Stock Condition Survey - Conducted by Savills

In order to ensure that our property condition information is kept up to date, we have commissioned an independent company Savills to carry out a stock condition survey to some of our properties between now and July.

Savills will be visiting a number of our properties across Wirral to carry out the surveys which will be a visual survey, if Savills do visit your home they will aim to keep any disruption to you and your home to an absolute minimum. We ask that you please co-operate with Savills and allow them access to your home if needed.

All Savills staff will be carrying Magenta Living identification badges but if you have any concerns or queries please contact us on 0808 100 9596.

Read more — 'Stock Condition Survey - Conducted by Savills'

Meet Connor... #NAW2018

Connor is studying for a level 3 NVQ in Electrical Installation and has one year left before he has completed his apprenticeship. Connor decided he wanted to do an apprenticeship as he wanted to learn a trade and knew he wanted to be an electrician after completing work experience.

In the future, Connor would like to complete his apprenticeship and further his skills in the electrical industry. He hopes to continue working for Magenta Living.

Read more — 'Meet Connor... #NAW2018'

Meet Thomas... #NAW2018

Thomas completed his plastering apprenticeship back in 2009 and since then hasn’t stopped learning and gaining qualifications! He is currently in his eleventh year at Magenta Living and has progressed from an apprentice plasterer to a Trainee Voids Repairs Manager.

Thomas believes an apprenticeship is valuable because you learn the theory and basic skills in college, however you use this knowledge and apply it in the working environment which allows you to develop yourself and enhance your skills.

Read more — 'Meet Thomas... #NAW2018'
Older articles