Latest News

For local press including Liverpool Echo and Wirral Globe

Brain Simpson   "Magenta Living has ambitious plans to increase its development programme by delivering 2,200 new homes by 2022.  We are delighted the regulator has recognised that Magenta Living is compliant with their regulations and has the financial ability to deliver these new homes with our continuing high viability rating.  We welcome the regulator`s input around strengthening our approach to managing risk as well as ensuring that existing comprehensive financial monitoring data is shared more widely.”

- Brian Simpson, Chief Executive

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Operation Sparkle! ✨

Magenta Living Environmental Services has been out and about again working with their partners Birkenhead BID and Wirral Council with help from Community Pay Back. They all worked extremely hard to clean up Park Street and St Anne’s Street as part of Operation Sparkle. WBC have installed new street lamps as part of their lamp renewal programme which is already improving security in the area.

Lee Lundy, Environmental Services Supervisor at Magenta Living said: "We have worked with partners in this neighbourhood before as it is recognised as one of our hot spots for environmental crime. We are determined to continue to work with local residents and shop keepers to ensure they are as committed as us in keeping the area clean and safe. We are educating people of how to present their waste properly and how to swiftly report any graffiti and fly tipping. It’s getting better just not where we want it yet. However working in partnership like this is far more successful than trying to tackle environmental problems without the multi-agency support."

Ian Davies, Town Host said “Operation Sparkle has been really successful, we want to thank Magenta Living, Wirral Council and the Probation Service for supporting this very important clean-up operation today. It’s been very worthwhile and local residents and businesses are thrilled that we are working with them to improve their neighbourhood.

"There are still areas of concern around litter so Birkenhead BID, an initiative of Wirral Chamber of Commerce, will be working with Wirral Council’s Enforcement Team and Kingdom in tackling the problem in delivering on-the-spot- fines to identified litter and waste culprits. It’s not fair for local residents and traders that they should have to suffer due to the small minority who refuse to do the right thing and dispose of their litter responsibly. The main area is at the rear of the shops in Roberts Street so we will initially target this area with Kingdom. I’m looking forward to more collaborative working with Magenta Living again across Birkenhead neighbourhoods in the future.”

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Congratulations, Pat!

Patrycja Marekwica, one of our mobile cleaners, has won a prestigious award at the Reachout Wirral Partnership Awards.

The awards are to celebrate individuals who have overcome adversity to get their life back on track and gain employment. Pat scooped the Wirral Change BAME (Black and Minority Ethnic Communities) Award and her recognition was thoroughly deserved!

Pat was recognised because she faced her own challenges finding employment with language barriers and cultural differences. With support from Wirral Change, she managed to overcome the difficulties she faced. They helped her with a CV and prepared her for interviews and as a result, she got a job in Environmental Services at Magenta Living in August 2017, and Wirral Change recognise her as a major success. Pat collected her award at a ceremony held at the Platinum Lounge at Tranmere Rovers FC with some of her team mates there to support her.

Congratulations Pat from everyone at Magenta Living!

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Have you used our Live Chat feature yet?

We want to provide you, our customers with a choice of communication channels which you feel comfortable using, whether that’s online, telephone or face to face. We have recently launched a Live Chat feature which gives you the option to ‘chat’ with one of our customer access advisors anytime between 9am and 3pm, Monday – Friday on our website. Look out for the Live Chat banner to start a chat!

Will this affect Magenta Living’s main contact number?

No. Our contact centre will continue to provide a 24/7 telephone service on 0808 100 9596.

We’d like your feedback!

If you have already used our Live Chat feature, we’d like to know what you thought by providing us with your feedback. Head to

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Solving the Housing Crisis? - Video by ITN Productions

The Charted Institute of Housing and ITN Productions have produced a current affairs-style programme exploring how to tackle the UK's housing crisis. 'Solving the Housing Crisis?' brings to life how we can provide more affordable homes and showcases the housing associations, local authorities and housing professionals leading the way.

The below video features Magenta Living's Crossways Estate in Birkenhead, highlighting the recent efforts we have undertaken to improve the neighbourhood.

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Wirral Festival of First - Free Workshops!

Wirral Festival of First is kindly offering a total of five free places on either of the below courses: 

Cartoon Workshop with award-winning Tony Husband

For more information:  Cartoon Workshop with Award winning Tony Husband.pdf [pdf] 502KB

An introduction to Stop Motion Animation

For more An Introduction to Stop Motion Animation.pdf [pdf] 413KB


Please use the below form to register your interest. As there are limited places for these workshops, places will be given on a 'first come, first served basis' following confirmation that you are a Magenta Living customer. If our Community Regeneration Team is unable to contact you to confirm your place then we will offer this to the next person. 


Your Details

Note: Questions marked by * are mandatory



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Paul’s Challenging Ride Across the Great Tour Divide

Paul Anson, Director of Business Growth at Magenta Living is taking on the ultimate challenge this summer in aid of Claire House Children’s Hospice. Paul hopes to cycle 2,745 miles from Canada to New Mexico, pushing himself to his limits to raise funds for an incredible charity.

The Great Tour Divide is the world’s longest off-pavement cycling route and travels through Canadian provinces of Alberta and British Columbia, and the United States of Montana, Idaho, Wyoming, Colorado and New Mexico.

Paul will depart from Canada on Friday 8th June and is hoping to arrive in New Mexico approximately four weeks later. During his time cycling, he will climb nearly 200,000 feet, which is the equivalent to summiting Mount Everest from sea-level seven times, and will cycle for around 14 hours every day.

To prepare for this incredible journey, Paul has put himself through a gruelling training regime, although nothing can compare to the challenge he is facing.

Paul said: “This is a challenge I have wanted to do for a while. The Tour Divide Mountain Bike Race is one of the toughest races in the world. The event combines mountains and desert and goes through wilderness in Canada and the USA finally ending at the Mexican border. Without a doubt it will push me to my limits. Through fundraising for Claire House I hope to make the journey one that also helps others and I cannot think of a better cause. Claire House is a local charity which has helped so many families and children at times of great need  and makes a real difference to people’s lives”.  

Sophie Chilvers from Claire House’s events team said: “We are so grateful to Paul for taking on this massive challenge in aid of Claire House. This adventure will no doubt be really tough, and hopefully Paul will be encouraged knowing that every penny he raises will be spent on providing vital support to seriously and terminally ill children and their families. Everyone here at Claire House would like to wish Paul the very best of luck!”

You can help Paul reach his £5,000 target by donating via his JustGiving page here and you can also follow his Tour Divide journey at

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What is the General Data Protection Regulation (GDPR)?

New Data Protection Legislation came into force during May 2018, which aims to protect the privacy of all European Union (EU) citizens and prevent data breaches. It will apply to any public or private organisation processing personal data.

GDPR is a regulation intended to strengthen and unify data protection for everyone within the EU. It requires greater openness and transparency from organisations on how they collect, store and use personal data, while also imposing tighter limits on the use of personal data.

We value privacy and want to be clear about the data we collect, how we use it and your rights to control that information, which is why we've made some updates to our Privacy Statement Notice. We made these updates to reflect the high standards established by GDPR.

We respect your personal data. We have never and will never sell it to third parties. Magenta Living's Privacy Statement is available to view in full here. If you would like a copy of our Privacy Statement sending to you, please contact us on 0808 100 9596 and we will be happy to send you a copy.

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Environmental Services team up with Birkenhead BID to tackle fly tipping and littering

Fly tipping waste was removed from the rear of the shops, graffiti was jet washed from walls, together with the removal of weeds and litter which was cleared from the roads and pathways. The clean up also highlighted an issue with the volume of discarded cigarette butts outside the local café.

Birkenhead BID, a Wirral Chamber of Commerce initiative, will be working with Wirral Council’s Enforcement Team and Kingdom in tackling the problem in delivering on-the-spot- fines to identified litter and waste culprits. It’s not fair for local residents and traders that they should have to suffer due to the small minority who refuse to do the right thing and dispose of their litter responsibly.

A local shopkeeper was delighted with the clean up and said: “I am happy to help with the clean-up and they have done a great job. The waste dumped in the back of my shop was not mine, so I am also pleased it is getting cleared and better security locks have also been fitted to stop this from happening again.”

Maureen Davies, Environmental Services Manager at Magenta Living said: "We are committed to working with our partners and communities as we can’t tackle fly tipping and litter alone. This is a national issue but we are dedicated to doing our utmost to re-educate people and encourage them to take pride in where they live so that neighbourhoods are clean and safe for everyone to enjoy. I’m delighted that Birkenhead BID are one of our key partners in achieving our mission."

Paula Basnett, CEO at Wirral Chamber of Commerce said: “One of the Birkenhead BID three main priorities is to work with all business sectors to enhance the overall experience for visitors, shoppers and workers by making the BID area cleaner and more attractive. We were delighted to play our part in supporting our partner organisation Magenta Living Environmental Services on this key project.  Together we can make a significant difference to the town, its people and the wider community.”

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Magenta Living Diverts 100% of Waste From Landfill

Magenta Living has worked in partnership with B&M Waste Services to ensure 100% of waste from their head office in Birkenhead is diverted from landfill.

This incredible achievement has allowed Magenta Living to save almost 9,200kg of carbon, which is the equivalent of approximately 6.5 trees and 4,500 car miles.

Over the last 12 months, Magenta Living has made a conscious effort to educate and encourage their 500 staff to recycle. This has resulted in a significant improvement in their onsite recycling which has increased from 10% up to 30% in the last year, a tremendous effort that is the result of a successful intranet and poster campaign designed to educate staff

Jayne Winders, Executive and Strategic Director at Magenta Living said: “We are so proud of achieving 100% diversion from landfill. Sustainable waste management is very important to Magenta Living and we have made significant improvements since working with B&M Waste Services. In addition they, like Magenta Living, support local communities and through this, we will encourage our tenants to recycle too.”

Dave Carter, Account Manager at B&M Waste Services said: “The partnership between B&M Waste Services and Magenta Living is fantastic; Magenta Living share our values and commitment which is clear in their forward-thinking approach to recycling and, of course, their excellent achievement of zero to landfill for 2017. I look forward to continuing our partnership and developing even more innovative recycling solutions.”


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